Milito's Ristorante A Solomon Caw Marketing Case Study

The Restaurant

Milito's is a family owned restaurant located in the heart of bucolic Downingtown, PA. Joe Milito and his wife, Leslie, have created a family friendly atmosphere where customers are welcomed with open arms, and are treated as if they were at a table in the Milito home.

Milito's is located at: 20 E. Lancaster Ave. Downingtown, PA

Milito's Award winning meatballs

The Owners

Joe Milito opened Milito's restaurant with his wife, Leslie, in January of 2016 because he wanted to be a part of people's lives through food. His vision is a restaurant where people go for a special culinary experience, spend time with family and friends, and have a place to return to time and time again. His solid leadership and strategic planning skills have been the key to his success at Milito's.

Joe & Leslie Milito

The Services Provided

Full­ service marketing includes web design and maintenance; social media content and campaign creation; consulting services; event coordination, and traditional print offerings such as menus and brochures.

The Challenge

­The unknown, that was Joe's biggest challenge after taking over the restaurant from the previous ownership of Barra Rossa. The first 30 to 60 days were the most difficult as Joe had to wrap his arms around employee relations, managing vendor relations, and analyzing inefficiencies quickly. Evaluating what was important for the restaurant and implementing change was vital to the success of the establishment. Doing all this was overwhelming; especially having only a few resources including his wife, Leslie, and restaurant manager, Ashlee, by his side. Joe knew what he wanted; a restaurant with amazing food and family as the foundation. How to market those values and gain the trust and love of the community around him was found one day by a chance meeting with Solomon Caw Marketing associate, Jill Maki. Joe loves people, so it was no surprise he approached Jill and struck up a conversation like two old friends. Joe scheduled a meeting with Kat Homnack, President at Solomon Caw Marketing, and soon after a relationship with Solomon Caw developed.

The Solution

After meeting with Solomon Caw Marketing, Joe knew he had found the missing piece to the puzzle. Solomon Caw's close ties and commitment to the Chester County community, and their strong team of talented staff were the key to his decision to sign on. Crafting a marketing plan around Joe's vision of a family restaurant put him at ease. Relying on Solomon Caw for his marketing needs has allowed Joe to focus on making the kitchen and dining room run more efficiently, and has given him more time to recruit and hire outstanding staff, and build relations with key vendors.


Solomon Caw understands the needs of the restaurant business. Aligning our marketing strategies with Joe's goals was key to the success of all our marketing campaigns for Milito's. Solomon Caw has successfully tapped into the pulse of the community via targeted social media campaigns, including a giving back campaign for check­in, recipe challenges, monthly Chef's Dinners, and most recently, a create your own pizza contest. Solomon Caw also created a superior website, updating it regularly with new content; including the latest menu items, news, specials, and events.

Bringing the community together.....

in a fun and creative way

Live music events

Review Management

What Milito's customers are saying...

Great service! Love the family atmosphere, and I look forward to fresh, delicious new specials. Thank you! Lauren K.
Had a wonderful night out with my husband and kids! The food was delicious and the staff made us feel like family. Debbie L.
Brunch is always so delicious! Great service­. Our server was so friendly and attentive! Milito's is our favorite place for brunch. ­ Shelli W.

Likes - 2,658

Website design

  • Over 20,000 New visitors to the site since January 2016 launch
  • 70% of visits are NEW to the site
  • Organic Search traffic was 60% of all the traffic to the site at 16,862 sessions
  • Social media has driven over 3000 sessions to the site since January 2016 launch.

What are you waiting for...

Created By
Maria Milliken

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