The unknown, that was Joe's biggest challenge after taking over the restaurant from the previous ownership of Barra Rossa. The first 30 to 60
days were the most difficult as Joe had to wrap his arms around employee
relations, managing vendor relations, and analyzing inefficiencies quickly.
Evaluating what was important for the restaurant and implementing change
was vital to the success of the establishment. Doing all this was overwhelming;
especially having only a few resources including his wife, Leslie,
and restaurant manager, Ashlee, by his side. Joe knew what he wanted; a
restaurant with amazing food and family as the foundation. How to market
those values and gain the trust and love of the community around him was
found one day by a chance meeting with Solomon Caw Marketing
associate, Jill Maki. Joe loves people, so it was no surprise
he approached Jill and struck up a conversation like two old friends. Joe
scheduled a meeting with Kat Homnack, President at Solomon Caw
Marketing, and soon after a relationship with Solomon Caw developed.