Philadelphia Boat Supply Content Strategy
The following pages outline the approach we will take to posting on your social media pages. It documents the main objectives associated with each platform as well as the tone we will use when speaking as your brand.
Your primary posts will highlight a variety of images and captions that relate to boats and the variety you have for sale, new and used. Your primary posts will provide your fans and followers with information about your business/industry as well as highlighting the boats you have for sale!
Your secondary posts will consist of links back to your website. There is a lot of information to be gathered from your website including simple things like your address and phone number. Linking people back to your website is a great way to generate website traffic and brand awareness. Providing a direct link back to your website will create a seamless transition for your customer to go from Facebook (and other social media sites) to your website. We can also incorporate testimonials if you have any!
Your specialty posts will highlight any specials you have going on at the time. We can create custom images for you to enhance your specialty posts and highlight the great specials you have!
The tone of your social media posts will be informative, but fun and engaging. All posts will be created to prompt engagement among your fans.
User Generated Content
Re-posting articles and blogs that relate to boats and boat care will allow your fans and followers to gather information from your page and feel as though there is value in following you.
Your plan includes the management of Instagram, but we only advise you to take advantage of this if you can commit to sending new pictures on a daily/weekly basis. Instagram pages are only successful if there is a constant stream of new images and content being posted. We can discuss this further on our call.