Exam Preparation Guide: Adobe Campaign Classic Architect - Certified Master AD0-E328
Introduction
The Adobe Certified Master - Adobe Campaign Classic Architect exam preparation guide provides candidates with information they need to prepare for the certification exam.
Adobe certification exams are developed with the participation of subject matter experts worldwide, following industry standards for developing fair and valid tests. Visit our FAQ page for more information.
Exam Guide Sections
- Minimum candidate experience
- Intended audience
- Exam information
- Exam objectives and scope
- Readiness self-assessment
- How to prepare for the exam
Minimum Candidate Experience
At a minimum, the candidate seeking to become certified as an Adobe Campaign Classic Architect
- Has experience with multiple Campaign implementations
- Understands how Adobe Campaign works as a digital marketing solution and implements it based on project requirements
- Should be able to create a functional design document
- Can create a functional scope of work for an Adobe Campaign installation
- Can provide the technical roadmap including LEO and task dependencies
- Can provide technical requirement information for the project scope and timeline
- Contributes to business requirements workshops
- Leads solution design workshops
- Can evaluate multiple solution approaches and provide recommendations
- Can review existing campaigns and processes on other platforms to determine needs for the Adobe Campaign implementation
- Can describe and demonstrate product features and capabilities
- Can map product capabilities to high use cases
- Supports the pre-sales team
- Can offer deskside coaching (e.g., product best practice, reporting metrics etc.)
Intended Audience
The exam is intended for candidates with broad experience in Adobe Campaign Classic as an Architect. Typical roles of candidates preparing for this certificate include:
- Technical Lead with Adobe Campaign Classic background
- Adobe Certified Expert - Campaign Classic Developer
- Adobe Campaign Classic developer or similar role
- Martech Solution Architect
Exam Information
- Exam number: AD0-E328
- Exam name: Adobe Campaign Classic Architect
- Certificate level: Certified Master
- Status: Active
- Available languages: English
- Number of questions: 50
- Formats: Multiple choice and multiple select
- Duration: 120 minutes
- Delivery: Online proctored (requires camera access) or test center proctored
- Passing mark: 30/50
- Price: $225 USD / $150 USD (India)
Exam Objectives and Scope
Section 1: Solution Definition (24%)
- Given specific business requirements, determine the information relevant to solution design
- Given a scenario, provide performance, infrastructure, and configuration recommendations
- Analyze Campaign Classic setups to advise on improvements
- Determine business requirements to design a digital marketing solution
- Given a scenario, specify the correct product deployment method
Section 2: Data Landscaping (24%)
- Specify the Data Model and integration map design parameters for a Campaign solution with other customer tools
- Given a scenario, determine the solution design required to comply with laws and regulations
- Given a scenario, determine the optimal technical workflow design
Section 3: Installation and Management (16%)
- Given a set of key modules, validate the configuration of the module set-up
- Given a scenario, recommend integration solutions to enable native and third-party integrations with Adobe Campaign Classic
- Given a scenario, determine diagnostic methods
- Specify integration parameters and approach for Adobe and non-Adobe application integrations
- Given a scenario, advise on the appropriate hardware infrastructure needed during solution design
- Given a scenario, determine the correct method for solution promotion to the respective environment
Section 4: Project Leadership (10%)
- Given customer requirements, determine the appropriate activites and resources needed
- Given a scenario, analyze the overall solution to determine technical risks, assumptions, issues and dependencies
- Communicate technical ACC expertise to internal and external teams
Section 5: Customization (26%)
- Analyze and design custom features
- Analyze and design custom integrations
- Determine the correct method to design complex campaign templates and workflows
- Determine the correct method to design solutions using additional modules
Readiness Self-Assessment
Complete the online readiness questionnaire to see if your current experience matches with the minimum candidate qualifications.
How to Prepare for the Exam
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam. Here are some suggested resources to help you prepare:
Section 1: Solution Definition
- Manage subscriptions
- Get started with Campaign server configuration
- Get started with delivery monitoring
- Hardware sizing recommendations
- Standalone deployment
Section 2: Data Landscaping
- Power Booster and Power Cluster
- Restrict PII view
- Workflow best practices
- Data model best practices
- Manage Privacy requests
Section 3: Installation and Management
- Creating offer spaces
- CRM Connectors
- Offers on an inbound channel
- Work with data packages
- External accounts
Section 4: Project Leadership
Section 5: Customization
- Work with Campaign and Experience Cloud Triggers
- JavaScript scripts and templates
- Big data management on Snowflake
- CRM Connectors
- Interaction and offer management
- Operating principle
Questions?
Please contact the Adobe Credential Program Customer Support team.
The content of this exam guide is subject to changes and updates. Last update March 2023.