I have a pretty clear vision of what I want this app to be. Our university website is robust with details about programs and specifics about how to become a student. This app is meant to be supplementary to the recruiter at a show and other materials they will bring along. It is another point of engagement with potential students.
My cards are pretty simple.
1. Begin with choosing program
2. Name of program (example: Project Management)
3. Information about what you can earn (example: master's degree, certificate)
4. Call to Action (Sign up to receive more information)
Further research: Do I add anything about financial aspects, or an FAQ page? My first reaction is no, keep it simple.