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Because we all Care CAMPAIGN PARTNER TOOLKIT

Use this campaign partner toolkit to help more people to feedback on their care!

Overview

Because We All Care is a new campaign led by the Care Quality Commission (CQC) and Healthwatch England in response to coronavirus (COVID-19). As the country pulls together to recover from the impact of coronavirus, Because We All Care aims to encourage more people to share their experiences of care to help the NHS and social care services identify and address quality issues and provide the best care possible.

If you work for a health or social care service or support patients and service users, join the campaign to help spread the word and help more people to have their say on health and social care! The campaign is supported by CQC and Healthwatch but anyone can take part, whether you run a social care or NHS service, work for a charity or just want to encourage more people to share their experiences of care.

Our research indicates that people support health and care services more than ever and want to do more to support them in the aftermath of the coronavirus crisis. This year-long campaign aims to harness this by supporting more people to have their say. We want to promote the positive benefits of sharing feedback on care - either with providers directly or third-parties such as CQC and Healthwatch - and how that can help services to provide the best possible level of care. Over the long-term, the campaign aims to help create an environment where sharing feedback on care becomes the norm.

This toolkit includes a range of resources to help you support the campaign or run your own campaign to get feedback from people who use your services or those you support. We will be updating this toolkit regularly, so don’t forget to check back for more!

Timings

The national campaign launch will launch on Wednesday 8 July 2020. This will be followed by additional campaign activities to reach different sections of the public and to encourage health and care organisations to help support more people to share their experiences.

Over the first few weeks of the campaign, key activities will include a media launch highlighting new research about the public's rising willingness to support care services, targeted social media advertising and the release of the campaign infographic. Thanks to the fantastic support of our campaign partners, a letter to editors co-signed by a range of care organisations will also be issued to top media outlets.

How can you get involved?

We have produced a range of resources to help you get involved in the campaign, both by supporting the launch and by re-sharing content throughout 2020 to keep up the campaign’s momentum. You can also use the campaign yourself to get feedback from those you support.

The campaign will be promoted through a combination of traditional and social media activity to reach as many people as possible. You can help to support this by sharing the posts and materials to encourage feedback for your organisation, by:

  • Sharing campaign messaging and assets on social media (outlined in this toolkit)
  • Retweeting or resharing content from CQC, Healthwatch and other partners social channels

Over the coming months, you can also adopt the campaign in your own work, to increase the level of feedback you receive for your service directly:

  • Contributing case study stories
  • Supporting the campaign on your website (e.g. campaign landing page or blogs)
  • Using campaign templates to develop your own content
  • Highlighting the campaign in other communications (e.g. newsletters)
  • Referencing or supporting the campaign through owned press activity
  • Putting up posters about the campaign in local service locations (e.g. waiting rooms).

Key messages

The key messages we want to communicate through this campaign are:

  • Tell us about your experiences, to help improve health and care services for everyone
  • By giving your feedback, we’ll be able to help improve services for everyone
  • All feedback can help improve services. Visit our website to tell us about both good and bad experiences

Call to action

This campaign encourages people to share feedback on their experiences of care, to shape and improve services in their community. Calls to action include:

You can also use the campaign to encourage people to share feedback directly you (e.g. through your feedback forms).

Hashtags

When sharing CQC and Healthwatch social posts, or creating your own social media, please use the official hashtag: #BecauseWeAllCare. Each word should be capitalised to ensure the words can be read within the hashtag.

Case studies

A number of provider and patient stories are available to illustrate the positive outcomes of providing feedback on care. These stories are available in video and written form for use on social media or other communications.

To resonate with your own unique audiences, we also encourage you to identify stories among your own staff or patients. These should demonstrate how you have used feedback to help to bring about positive outcomes for patients.

Example social media posts

This schedule provides a timeline of content you can use to support the campaign launch from 8th July 2020. You can adapt the content for our own audiences, including using your own examples of how feedback has improved care, but they should use the overarching campaign messaging. After the launch, you are welcome to use this content to run your own social media campaign.

Posts for non-service providers

Twitter

  • #BecauseWeAllCare is a new initiative from @CareQualityComm and @HealthwatchE highlighting the importance of providing feedback on your experiences of care. Find out more and share your experiences today: https://bit.ly/tns-because-we-all-care
  • We all care about the NHS and social care – but how can we do out bit to help? Discover how sharing your experiences with @HealthwatchE and @CareQualityComm can help improve the standard of care you and your loved ones receive in your local community 👇 #BecauseWeAllCare [embed video]
  • During the #COVID19 emergency, routine inspections of health and social care services are paused. Now, we need your feedback to help services provide the best possible care. Share your experience: https://bit.ly/FeedbackToHealthwatch. #BecauseWeAllCare @HealthwatchE
  • Did you know your feedback can help to make a real difference to your local care services? Watch this video to find out how you can make a difference! #BecauseWeAllCare about NHS and social care - share your feedback with @CareQualityComm https://bit.ly/tns-feedback-on-care
  • If you’re worried about sharing feedback about your health and social care, don’t be. We can only work to improve services for yourself and others if you share your experiences of care. Your feedback makes a real difference - share it here, #BecauseWeAllCare 👉 https://bit.ly/FeedbackToHealthwatch.
  • Health and social care services have faced unprecedented change during the #COVID19 emergency and you may have been affected. Feedback on care so that we can ensure you receive the support you need #BecauseWeAllCare https://bit.ly/tns-because-we-all-care
  • You care about local NHS and social care services, and so do we. 👨‍⚕‍ Share your feedback about care with us so that we can improve the care that you and your loved ones receive. #BecauseWeAllCare [website link]
  • #DYK that your local Healthwatch can support you to raise a concern about NHS health and social care services? By sharing feedback, you can help them improve care for yourself and others. Discover your local Healthwatch here ➡️ https://bit.ly/YourLocalHealthwatch #BecauseWeAllCare
  • If your care has been affected by #COVID19, we want to know! By sharing your feedback with us, you can help services improve care for everyone 📈. 👉 [Insert link to your own feedback form] #BecauseWeAllCare

Facebook

  • We’ve partnered with @CareQualityCommission and @HealthwatchE to launch #BecauseWeAllCare – a new initiative to help NHS and social care services provide the best possible care during COVID-19. Your feedback can play a crucial role in helping services identify and address issues that affect the quality of the care you and your loved ones receive. Find out more and share your experiences: https://bit.ly/fns-because-we-all-care
  • Health and social care services have faced unprecedented change during the #COVID19 emergency and you may have been affected. Feedback on care so that we can ensure you receive the support you need #BecauseWeAllCare. https://bit.ly/FeedbackToHealthwatch
  • Now, more than ever, we need your help to improve health and care services across England. Feedback on care to @CareQualityCommission and @HealthwatchE so that your community can benefit from the best patient care possible in the recovery from the COVID-19 pandemic. Watch this video to find out how your feedback can make a difference. #BecauseWeAllCare https://bit.ly/fbns-feedback-on-care
  • If you’re worried about sharing feedback about your health and social care, don’t be! Your feedback is crucial for us to understand how your local services can be improved. Learn how you can help us to improve your care https://bit.ly/fns-because-we-all-care. #BecauseWeAllCare

Instagram

  • As we respond to COVID-19, you can help us to ensure that the best standard of health and social care is provided to people in your community. Play your part by sharing feedback of your experiences online with @carequalitycommission or @healthwatchengland. #BecauseWeAllCare #coronavirus #StayAlert
  • You care about the NHS and social care services, and so do we. Share your feedback with @carequalitycommission to help improve the care that you and your loved ones receive. #BecauseWeAllCare #coronavirus #StayAlert
  • Your ongoing feedback has been vital for us to help health and social care services ensure people get the support they need and improve patient care throughout the #COVID19 response #coronavirus #StayAlert
  • Please continue to help us by sharing your feedback with us #BecauseWeAllCare #coronavirus #StayAlert
  • Find out how your feedback can make a real difference to health and social care by watching this video. We want to hear about any recent experiences of care – both good and bad - because you care about the NHS, and so do we. #BecauseWeAllCare #coronavirus #StayAlert

Posts for service providers

Twitter

  • As we respond to #COVID19, you can help us to ensure you receive the support you need. Play your part by sharing feedback with @CareQualityComm or your local Healthwatch https://bit.ly/YourLocalHealthwatch #BecauseWeAllCare @HealthwatchE
  • #BecauseWeAllCare is a new initiative from @CareQualityComm and @HealthwatchE highlighting the importance of providing feedback on your experiences of care. Find out more: https://bit.ly/ts-because-we-all-care
  • Are you worried about sharing feedback about your local health or social care service? Don’t be. @CareQualityComm and @HealthwatchE want to understand your experiences so they can help make a difference to the care you receive. Share your experiences in this short, confidential survey #BecauseWeAllCare 👉 https://bit.ly/FeedbackToHealthwatch
  • Your feedback has been crucial for improving patient care during our response to #COVID19 so far. Continue to help services recover from the pandemic and share your experiences so they can learn and improve. Share your experiences here https://bit.ly/tss-feedback-on-care #BecauseWeAllCare
  • Your feedback is vital to us for improving the health and social care that you receive. Tell us about your experience here [insert link to own feedback forms/website]. #BecauseWeAllCare
  • #BecauseWeAllCare aims to find out more about the changes YOU want to see made to YOUR local health and social care services. Tell @HealthwatchE and @CareQualityComm about your care to help reset and rebuild our NHS together. https://bit.ly/ts-because-we-all-care

Facebook

  • As we respond to COVID-19, you can help us to ensure you receive the support you need, with the best possible standard of care. Play your part by feeding back on care with @CareQualityCommission or @HealthwatchE so that we can help our NHS to adapt during these difficult times #BecauseWeAllCare aims to find out more about the changes YOU want to see made to YOUR local health and social care services. Tell @HealthwatchE and @CareQualityComm about your care to support our care services together. https://bit.ly/fbs-because-we-all-care #BecauseWeAllCare
  • We use your feedback to improve the care that you and your loved ones receive. As CQC’s and Healthwatch’s routine inspections of health and social care services have been paused during the COVID-19 pandemic, your feedback is now more important than ever to ensure we can provide the extra support you need. Share your experiences today in this short, confidential survey https://bit.ly/FeedbackToHealthwatch. #BecauseWeAllCare
  • We all care about the NHS. But we need you to help us adapt to the COVID-19 pandemic to provide you and your loved ones with the best possible care. Watch this video to see how sharing your experiences can make a difference. #BecauseWeAllCare. https://bit.ly/fbs-because-we-all-care

Instagram

  • Health and social care services have faced unprecedented change during the #COVID19 emergency, and you may have been affected. Share your feedback with us so that we can help services to ensure people get the support they need #BecauseWeAllCare #coronavirus #StayAlert
  • Your ongoing feedback has been vital to help us improve care throughout the #COVID19 response and ensure patients receive the support they need. Please continue to help by sharing your feedback with @CareQualityComm and @healthwatchengland #BecauseWeAllCare #coronavirus #StayAlert
  • Now, more than ever, we need your help to improve health and care services across England. Share your experiences with @CareQualityComm and @healthwatchengland so we can improve the standard of treatment you and your loved ones receive. Take a few moments to share feedback with us via the link in our bio #BecauseWeAllCare #coronavirus #StayAlert
  • Help us to continue the work that we have been doing to improve the standard of care that you and your loved ones receive during #COVID19. Share your feedback with @healthwatchengland or @CareQualityComm #BecauseWeAllCare. #coronavirus #StayAlert

Talk to us!

We would love to talk to you about Because we all care and how you can get involved. If you have any queries or would like help with supporting the campaign, please contact a member of the team:

Jay Harman, CQC: Jay.Harman@cqc.org.uk

Flora Deshmukh, Healthwatch: Flora.Deshmukh@healthwatch.co.uk

Thank you for your support!