Use this campaign partner toolkit to help more people to feedback on their care!
Because We All Care is a new campaign led by the Care Quality Commission (CQC) and Healthwatch England in response to coronavirus (COVID-19). As the country pulls together to recover from the impact of coronavirus, Because We All Care aims to encourage more people to share their experiences of care to help the NHS and social care services identify and address quality issues and provide the best care possible.
If you work for a health or social care service or support patients and service users, join the campaign to help spread the word and help more people to have their say on health and social care! The campaign is supported by CQC and Healthwatch but anyone can take part, whether you run a social care or NHS service, work for a charity or just want to encourage more people to share their experiences of care.
Our research indicates that people support health and care services more than ever and want to do more to support them in the aftermath of the coronavirus crisis. This year-long campaign aims to harness this by supporting more people to have their say. We want to promote the positive benefits of sharing feedback on care - either with providers directly or third-parties such as CQC and Healthwatch - and how that can help services to provide the best possible level of care. Over the long-term, the campaign aims to help create an environment where sharing feedback on care becomes the norm.
This toolkit includes a range of resources to help you support the campaign or run your own campaign to get feedback from people who use your services or those you support. We will be updating this toolkit regularly, so don’t forget to check back for more!
The national campaign launch will launch on Wednesday 8 July 2020. This will be followed by additional campaign activities to reach different sections of the public and to encourage health and care organisations to help support more people to share their experiences.
Over the first few weeks of the campaign, key activities will include a media launch highlighting new research about the public's rising willingness to support care services, targeted social media advertising and the release of the campaign infographic. Thanks to the fantastic support of our campaign partners, a letter to editors co-signed by a range of care organisations will also be issued to top media outlets.
How can you get involved?
We have produced a range of resources to help you get involved in the campaign, both by supporting the launch and by re-sharing content throughout 2020 to keep up the campaign’s momentum. You can also use the campaign yourself to get feedback from those you support.
The campaign will be promoted through a combination of traditional and social media activity to reach as many people as possible. You can help to support this by sharing the posts and materials to encourage feedback for your organisation, by:
- Sharing campaign messaging and assets on social media (outlined in this toolkit)
- Retweeting or resharing content from CQC, Healthwatch and other partners social channels
Over the coming months, you can also adopt the campaign in your own work, to increase the level of feedback you receive for your service directly:
- Contributing case study stories
- Supporting the campaign on your website (e.g. campaign landing page or blogs)
- Using campaign templates to develop your own content
- Highlighting the campaign in other communications (e.g. newsletters)
- Referencing or supporting the campaign through owned press activity
- Putting up posters about the campaign in local service locations (e.g. waiting rooms).