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Because we all Care CAMPAIGN PARTNER TOOLKIT

Use this campaign partner toolkit to help more people to feedback on their care!

Unpaid carers focus

On Tuesday 12 January, we launched a month-long focus encouraging people who provide unpaid care to speak up.

Our research shows that unpaid carers are more likely than the general population to give feedback on their experiences of health and social care on behalf of their loved ones. We also found that unpaid carers are significantly more likely to have taken action to improve health and social care (71%) than the rest of the population (44%).

Unpaid carers are playing a greater role than ever before in supporting people with care needs. Our research has also shown that people who provide unpaid care support to friends and family members:

  • most likely to give positive feedback on experiences of health and social care on behalf of their loved ones - with 67% doing so
  • will give feedback on issues or problems experienced by their loved ones - 54% of unpaid carers told us that they had given negative feedback on health or social care
  • are even more likely to give feedback on health or social care following the pandemic, with 58% saying this was the case
  • are more likely (71%) than the rest population (44%) to have taken action to improve health and social care.

Year-long campaign overview

Because We All Care is a year-long campaign led by the Care Quality Commission (CQC) and Healthwatch England in response to coronavirus (COVID-19). As the country pulls together to recover from the impact of coronavirus, Because We All Care aims to encourage more people to share their experiences of care to help the NHS and social care services identify and address quality issues and provide the best care possible.

If you work for a health or social care service or support patients and service users, join the campaign to help spread the word and help more people to have their say on health and social care! The campaign is supported by CQC and Healthwatch but anyone can take part, whether you run a social care or NHS service, work for a charity or just want to encourage more people to share their experiences of care.

Our research indicates that people support health and care services more than ever and want to do more to support them in the aftermath of the coronavirus crisis. This year-long campaign aims to harness this by supporting more people to have their say. We want to promote the positive benefits of sharing feedback on care - either with providers directly or third-parties such as CQC and Healthwatch - and how that can help services to provide the best possible level of care. Over the long-term, the campaign aims to help create an environment where sharing feedback on care becomes the norm.

How can you get involved?

We've produced a range of resources to help you get involved in the campaign, sharing content throughout 2020 and early 2021 to keep up the campaign’s momentum. You can also use the campaign yourself to get feedback from those you support.

The campaign will be promoted through a combination of traditional and social media activity to reach as many people as possible. You can help to support this by sharing the posts and materials to encourage feedback for your organisation, by:

  • Sharing campaign messaging and assets on social media (outlined in this toolkit)
  • Retweeting or resharing content from CQC, Healthwatch and other partners social channels

Over the coming months, you can also adopt the campaign in your own work, to increase the level of feedback you receive for your service directly:

  • Contributing case study stories
  • Supporting the campaign on your website (e.g. campaign landing page or blogs)
  • Using campaign templates to develop your own content
  • Highlighting the campaign in other communications (e.g. newsletters)
  • Referencing or supporting the campaign through owned press activity
  • Putting up posters about the campaign in local service locations (e.g. waiting rooms).

Key messages

The key messages we want to communicate through this campaign are:

  • Tell us about your experiences, to help improve health and care services for everyone
  • By giving your feedback, we’ll be able to help improve services for everyone
  • All feedback can help improve services. Visit our website to tell us about both good and bad experiences

Unpaid carers social media posts

You can use or adapt these posts to support the campaign focus from 12 January 2021. You can adapt the content for our own audiences, including using your own examples of how feedback has improved care.

Posts for non-service providers

Twitter

  • Today @CareQualityComm @HealthwatchE launch the next stage of #BecauseWeAllCare - the importance of people who provide unpaid care – giving feedback on their care. Find out more and give feedback today. #BecauseWeAllCare
  • Unpaid carers are one of the best groups at taking action to improve health and social care – don’t stop, now more than ever we need your feedback to help services adapt #BecauseWeAllCare
  • Do you support someone with their care needs? How has their care been affected by coronavirus? Take a few moments to tell us about your experiences to help improve NHS and social care for you & your loved ones #BecauseWeAllCare
  • Has the person you care for been able to access their care as usual? Your feedback can help health and care services spot issues #BecauseWeAllCare
  • We all care about NHS and social care – but how can we do our bit to help? Discover how sharing your experiences with @HealthwatchE and @CareQualityComm can help improve the standard of care you and your loved ones receive in your local community 👇 #BecauseWeAllCare [embed video]
  • Did you know your feedback can help to make a real difference to your local care services? Watch this video to find out how #BecauseWeAllCare about NHS and social care - share your feedback with @CareQualityComm
  • Unpaid carers are significantly more likely to take action to improve health and social care (71% vs 44%). Your feedback is needed now more than ever – you can help services adapt during the covid-19 pandemic. #BecauseWeAllCare
  • Your feedback makes a real difference – share it here, #BecauseWeAllCare 👉 https://bit.ly/FeedbackToHealthwatch.
  • You care about local NHS and social care services, and so do we. Share your feedback about care with us so that we can improve the care that you and your loved ones receive. #BecauseWeAllCare [website link]
  • Feedback on care so that we can ensure you receive the support you need #BecauseWeAllCare
  • 67% of unpaid carers have given positive feedback on health and social care and 54% have given negative feedback. Sharing your experiences with @HealthwatchE and @CareQualityComm can help improve the standard of care for you and your loved ones.

Facebook

  • Now, more than ever, we’re interested to hear about how unpaid carers have seen health and social care their loved ones impacted by the pandemic. We need your help to improve health and care services across England by continuing to feedback on care! Share experience with @CareQualityCommission and @HealthwatchE . Watch this video to find out how your feedback can make a difference. #BecauseWeAllCare https://bit.ly/fbns-feedback-on-care
  • If you provide unpaid support for a friend or family member with thier care needs and you’re worried about sharing feedback about their health and social care, don’t be! Your feedback is crucial for us to understand how your local services can be improved. Learn how you can help us to improve your care. #BecauseWeAllCare

Instagram

  • Do you provide unpaid support to someone with additional care needs? Your ongoing feedback has been vital for us to help health and social care services ensure people get the support they need and improve patient care throughout the #COVID19 response #coronavirus #StayAlert
  • Unpaid carers are one of the best groups at taking action to improve health or social care on behalf of a loved one. Please continue to help us by sharing your feedback with us #BecauseWeAllCare #coronavirus #StayAlert
  • Find out how your feedback can make a real difference to health and social care by watching this video. We want to hear about any recent experiences of care – both good and bad - because you care about the NHS, and so do we. #BecauseWeAllCare #coronavirus #StayAlertrt

Posts for service providers

Twitter

  • Unpaid carer's feedback on care for their loved ones is vital to us for improving the health and social care that you receive. Tell us about your experience here [insert link to own feedback forms/website]. #BecauseWeAllCare
  • #BecauseWeAllCare focus on encouraging unpaid carers to feed back about local health and social care services. Tell @HealthwatchE and @CareQualityComm about your care

Facebook

  • We all care about the NHS but we need your feedback to help us adapt to the COVID-19 pandemic so we can provide you and your loved ones with the best possible care. Watch this video to see how sharing your experiences can make a difference. #BecauseWeAllCare.

Instagram

  • Now, more than ever, we need unpaid carer's help to improve health and care services across England for their loved ones. Share your experiences with @CareQualityComm and @healthwatchengland so we can improve the standard of treatment you and your loved ones receive. Take a few moments to share feedback with us via the link in our bio #BecauseWeAllCare #coronavirus #StayAlert

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Call to action

This campaign encourages people to share feedback on their experiences of care, to shape and improve services in their community. Calls to action include:

You can also use the campaign to encourage people to share feedback directly you (e.g. through your feedback forms).

Hashtags

When sharing CQC and Healthwatch social posts, or creating your own social media, please use the official hashtag: #BecauseWeAllCare. Each word should be capitalised to ensure the words can be read within the hashtag.

Case studies

A number of provider and patient stories are available to illustrate the positive outcomes of providing feedback on care. These stories are available in video and written form for use on social media or other communications.

To resonate with your own unique audiences, we also encourage you to identify stories among your own staff or patients. These should demonstrate how you have used feedback to help to bring about positive outcomes for patients.

Talk to us!

We would love to talk to you about Because we all care and how you can get involved. If you have any queries or would like help with supporting the campaign, please contact a member of the team:

Clare Cruddas, CQC: Clare.cCruddas@cqc.org.uk

Flora Deshmukh, Healthwatch: Flora.Deshmukh@healthwatch.co.uk

Thank you for your support!