Use this campaign partner toolkit to help more people to feedback on their care!
Unpaid carers focus
On Tuesday 12 January, we launched a month-long focus encouraging people who provide unpaid care to speak up.
Our research shows that unpaid carers are more likely than the general population to give feedback on their experiences of health and social care on behalf of their loved ones. We also found that unpaid carers are significantly more likely to have taken action to improve health and social care (71%) than the rest of the population (44%).
Unpaid carers are playing a greater role than ever before in supporting people with care needs. Our research has also shown that people who provide unpaid care support to friends and family members:
- most likely to give positive feedback on experiences of health and social care on behalf of their loved ones - with 67% doing so
- will give feedback on issues or problems experienced by their loved ones - 54% of unpaid carers told us that they had given negative feedback on health or social care
- are even more likely to give feedback on health or social care following the pandemic, with 58% saying this was the case
- are more likely (71%) than the rest population (44%) to have taken action to improve health and social care.
Year-long campaign overview
Because We All Care is a year-long campaign led by the Care Quality Commission (CQC) and Healthwatch England in response to coronavirus (COVID-19). As the country pulls together to recover from the impact of coronavirus, Because We All Care aims to encourage more people to share their experiences of care to help the NHS and social care services identify and address quality issues and provide the best care possible.
If you work for a health or social care service or support patients and service users, join the campaign to help spread the word and help more people to have their say on health and social care! The campaign is supported by CQC and Healthwatch but anyone can take part, whether you run a social care or NHS service, work for a charity or just want to encourage more people to share their experiences of care.
Our research indicates that people support health and care services more than ever and want to do more to support them in the aftermath of the coronavirus crisis. This year-long campaign aims to harness this by supporting more people to have their say. We want to promote the positive benefits of sharing feedback on care - either with providers directly or third-parties such as CQC and Healthwatch - and how that can help services to provide the best possible level of care. Over the long-term, the campaign aims to help create an environment where sharing feedback on care becomes the norm.
How can you get involved?
We've produced a range of resources to help you get involved in the campaign, sharing content throughout 2020 and early 2021 to keep up the campaign’s momentum. You can also use the campaign yourself to get feedback from those you support.
The campaign will be promoted through a combination of traditional and social media activity to reach as many people as possible. You can help to support this by sharing the posts and materials to encourage feedback for your organisation, by:
- Sharing campaign messaging and assets on social media (outlined in this toolkit)
- Retweeting or resharing content from CQC, Healthwatch and other partners social channels
Over the coming months, you can also adopt the campaign in your own work, to increase the level of feedback you receive for your service directly:
- Contributing case study stories
- Supporting the campaign on your website (e.g. campaign landing page or blogs)
- Using campaign templates to develop your own content
- Highlighting the campaign in other communications (e.g. newsletters)
- Referencing or supporting the campaign through owned press activity
- Putting up posters about the campaign in local service locations (e.g. waiting rooms).