Package Design Unit 3

Another example is the art of El Anatsui, a Ghanian Artist who is known for his spectacular hanging metal sculptures made from liquor bottle wraps.

Question

Is there a way you can plan for or encourage people to give your packaging a second life?

Research

In this project I would like you to conduct more detailed research that relates to a number of aspects of your design.

• I would like you to consider your target audience and create at least 2 personas
• I would like you to research innovative design and have at least 3 examples and write a brief description & analysis of each
• I would like you to also research sustainable package design and show an example of at least one sustainable package or package material and analyse its relevance to your product.

The Design Process

Product Selection

Please select a product that is small enough for its packaging to be printed on a letter sized piece of paper. Partial wrapping would be a way to use a letter sized piece of paper to wrap a larger item.

Package Requirements

Product Selection

Once you have selected or invented your item, please identify the required pieces of text and symbol information that must be on it. Some elements are universally required, others depend on the type of item. Please consider the following list.

• all items must have a barcode
• all items must have English & French text
• items must have any warnings appropriate for the item (e.g. suggested age, choking hazzard, toxic or corrosive qualities, etc. )
• items might have an endorsement label, like the queens seal, organic symbol, awards won,
• nutrition information is required for any food product.

Please make sure a list of requirements is present in your Spark Page planning.

Photographing your Package

Setting up for a product shoot can be a high tech or low tech endeavour. In any case,

Design Planning and final Spark Page

Your design process may take many forms. You are expected to generate the following and have the images and links to original files on a Spark Page:

• 10 thumbnails
• 3 roughs
• 1 comp - this and the above can be digital if you wish
• a template for your container ( it must be able to be made out of a letter sized piece of cardstock or the equivalent of another 2D material.
• an Adobe Illustrator version of your template with the package design (logo, text, bar code, ingredients etc. in both English and French).
• A plain paper prototype of your packaging
• a final card stock version of your package
• a photo of your package on the Spark Page well lit and composed
• a rationale: Your Rationale which should include: a description of your piece, your inspiration, write about any design problems you had and how your solved them, what was the coolest part of the piece, and finally, what you would like to do next with this skill.

Research

• I would like you to consider your target audience and create at least 2 personas
• I would like you to research innovative design and have at least 3 examples and write a brief description & analysis of each
• I would like you to also research sustainable package design and show an example of at least one sustainable package or package material and analyse its relevance to your product.

Design Process Work

• Your design process may take many forms. You are expected to generate the following and have the images and links to original files on a Spark Page:
• 10 thumbnails
• 3 roughs
• 1 comp - this and the above can be digital if you wish
• a template for your container ( it must be able to be made out of a letter sized piece of cardstock or the equivalent of another 2D material.