Pringle's

Pringles identity

Pringles identity is that they are a potato chip snack company that doesn't skimp out and sell their customers air. They also stack their chips in a rectangular cylinder.

Name

Since the company Proctor & Gamble own the brand they needed a name that started with the letter "P" so they took out their phone book and searched until they found a road that was Pringles Drive and they saw that Pringles wasn't trademarked so they took the name.

Colors

White - symbolizes a great product

Red - a warm color so it makes their product seem more appetizing.

Yellow- a happy color

Brown - represents the body hair on the character on the can

Brand Makeover

Pringles changed their logo throughout their history because they felt like they needed a change.

Licensing

t-shirts average at about $10.00

Pepsi Cola

Pepsi's Identity

Pepsi's identity is being a soft drink that has been competing with Coca Cola.

Name

Pepsi got its name from one of its main ingredients, pepsin, a substance used to relieve indigestion.

Colors

Red - a warm color so the beverage seems more appetizing

White - signifies a good product

Blue - a cool color to signify to coldness of the drink

Brand Makeover

Pepsi first got a makeover during the Great Depression to make their brand more appealing. they have since been doing makeovers every now and then to change things up.

Licensing

GE

General Electrics Identity

General Electrics identity is producing good quality electrics for over 100 years or so.

Name

The GE Name. General Electric was created in 1892 when Thomas Edison's Edison Electric Light Company merged with the Thomson-Houston Electric Company. The new company was named GE, for General Electric Company.

Colors

White - signifies a good product

Blue - associates its products with technology.

Brand Makeover

The brand has changed its logos mainly to spice things up until 2000 when their logo was too similar to the previous logo and changed the logo to the colors blue and white too look more modern.

Licensing

Extending Brands

Lenovo

Lenovo is an established computer company that branched out into the cellphone industry. Their cellphone marketing is poor in the United States but is strong in Asia and are popular there. The reason why their phones arnt popular in the United States is because of poor marketing and they don't sync their phones too U.S. services such as American English and cellphone services.