A christmas campaign for one of the biggest bank in Norway, DNB. Inspired by the fairy tale Three Wishes for Cinderella. But this princess gets tired of waiting for magical things to happen and takes responsibility for her own future.

The creative director for this campaign was Joon Brandt. He was involved in developing the idea from the start and was responsible for taking the concept further to print, television and digital platforms.

First draft storyboard

Part of the campaign included a Christmas calendar.

Client: DNB Agency: Imagine a Theory Director: Joon Brandt Dop: Morten Forsberg