Sometimes we think that this all occurs in the developed economies of the world like the US, Europe and Australia, but ….
“…you will read about business terms such as ‘strategy’, ‘innovation’ and ‘culture management’. Your first reaction might be that these things don’t apply to poor, traditional smallholders; however, a young Cambodian farmer with just 160 square metres of land to support his extended family recently told visiting Australian researchers, ‘Just tell me how I can produce more from my land so that I can make enough money to buy more land’. Now that’s a strategy! Similarly, in Mt Hagen, a large town in the Papua New Guinea (PNG) Highlands region that can grow excellent cool-temperate vegetables, there are several examples of farmers’ wives who previously had only collected vegetables from relatives in their tribal villages but saw an opportunity to supply the produce to Port Moresby, the national capital. They quickly grew their collecting activities into regional wholesaling businesses, renting facilities, employing people, packing produce into special boxes and using freight aircraft to fly high-value produce one hour to Port Moresby. Each of these women also had a vision and strategy of how they could further develop their businesses.” - Taken from Collins, Dent and Bonney (2015) pp 5.