Memorable Financial Brands Did your brand make the list?
It has evolved into a respected contemporary brand built around a website that offers a broad array of relevant and helpful investor information.
Videos produced by Goldman Sachs provide timely investor information on contemporary topics.
Even though Allstate is one of the largest publicly-held personal lines property and casualty insurers in America, it's "good hands" branding has made the company seem accessible and kept it top of mind for decades. The good hands concept was created back in the 1950s, yet it still resonates today. Now it's being integrated into the company's well-recognized "mayhem" advertising campaigns.
Take a look at this commercial from American Express Open.
Flo is a fictional character that has appeared in more than 100 commercials for Progressive Insurance, beginning in 2008. Believe it or not, Flo has almost five million Facebook fans.
Check out this commercial from Progressive featuring Flo's family.
Of course, where there's a Flo, there's the Geico gecko. He's been around for more than a decade reminding people that "15 minutes could save you 15 percent or more on car insurance."
The Wall Street Journal has evolved it's brand for more than 125 years.
Financial publications come and go. But The Wall Street Journal is an iconic one that has been able to remain true to itself yet stay fresh.
The Pacific Life humpback whales have been around for almost 20 years.
Since 1997, Pacific Life has differentiated itself from other life insurance companies by using the humpback whale as the central brand identifier in its advertising. Mother humpback whales protect their calves in much the same way Pacific Life strives to offer protection to clients.
For decades, it paid to Discover. Today, their motto is "We treat you like you'd treat you." Discover's unique look, feel and attitude have differentiated it from MasterCard, VISA and Amex.
The Prudential logo, representing the strength of the Rock of Gibraltar has been around since the 1890s, making it one of the oldest in the financial services industry. Believe it or not, it was inspired by Laurel Hill near Secaucus, New Jersey.
For a long time, the logo was associated with the slogan "Own a Piece of the Rock". Today it's featured in the inspiring "Bring Your Challenges" campaign.
Prudential has evolved their message to actively engage people in retirement-related challenges designed to help them learn more about planning and saving for retirement. These challenges are designed to help retirees feel that their plan for retirement.
Capital One advertising has featured Jennifer Garner, Samuel L. Jackson and Alec Baldwin -- along with a band of marauding Vikings -- to help promote its credit cards and other financial products. Through it all, it's unique brand sensibility and tagline "What's in Your Wallet?" have stood out from the competition.
Now take a look at a recent Merrill Lynch and Bank of American ad.
Need help developing a memorable financial brand? Carpenter Group has been working with the best for 35 years. Contact us to find out how we can help you.