Rural tourism in Italy attracts people from all around the globe.

In particular agritourism activities cover a wide range of interventions, not only hospitality and supply of food,

but also the organizations of tasting of farm products and the organizations of cultural and recreative activities like

hiking excursions


horse riding tourism

Rural tourism, including agritourism, fulfils an important role in the activation of rural areas, especially regions of high unemployment.

Apart from the economical aspect, also the social and ecological aspect is of great importance.

The increasing interest in the countryside and in relaxing far from great urban complexes creates a possibility of improving the living conditions in the country – not only for individuals concerned with organizing and selling tourist services, but for the whole community of villages, or even the region.

Rural tourism makes it possible to use the village space, agricultural environment and infrastructure in a rational way. Transformations of rural landscape are also connected with adaptation, rebuilding and preserving of old dwelling structures, of architecture of the region, therefore also with preserving regional qualities, customs and folklore.


The Flowering of Castelluccio (Norcia)

The development of Umbria in Italy and its tourism (including rural tourism) was stopped by an earthquake in 1997, which covered one third of the region. The tourism movement after the cataclysm decreased by half, as well as the demand for all touristic services. In order to improve the situation and restore the touristic value of Umbria, the Italian government and regional authorities decided to take the necessary action. In 1998, the region of Umbria assigned a large part of financial resources for the restoration of buildings and repairs of the damages.

With the cooperation of the region, local authorities, private sector and educational units, a system covering all actions leading to restoring tourism in the region was developed. The key point was to develop products and services which had one aim or idea in common.

These services were divided into thematic groups:

theme parks

like "The Activo Park" not far from Perugia, completely immersed into the nature: it is the biggest thematic park in Italy. It is particularly suitable for those who love sports, outdoor activities and the contact with the purest nature.

soul places

a concept of a spiritual territory, meditation courses, a large role of religious tourism, religious movements, 34 religious sites in Umbria;

paths of taste

typical Umbrian foods produced on a small scale (the demand for these products is increased by creating food trails)

paths of crafts

handicraft, embroidery, pottery, painting: the Region of Umbia is also the land where the mastery of craftsmanship offers unique and precious pieces. Craftsmanship takes hours and hours, modeled by wise hands that for generations have passed the art of father to son, from shop in shop, a land that has its roots in the heritage of the guilds of medieval arts and crafts.

And Umbria is also rich in water: it rises in springs and mountain lakes, runs in rivers that carve impressive rocky gorges, and broadens out into wetlands and man-made lakes that are magically transformed into natural reserves.

Marmore Falls

For water sports lovers there are ideal places, beneath Marmore Falls, for rafting, canoeing or hydrospeed

..but... to appreciate the simplest things of rural life that might have faded away .... try a classic Umbrian farmhouse amidst the vineyards of Torgiano

or near Gubbio, surrounded by olive trees, oaks, laurels and lavender...

or discover the amazing experience of lake fishing...

or between late May and early July, witness to the Flowering of lentils in Castelluccio di Norcia. For several weeks the chromatic monotony of grassland is broken by a mosaic of colors, with variations in color ranging from yellow to red. The species of flowers that dye the Pian Grande and Pian Perduto in this period are countless, walking along the paths we can find: gentianellas, daffodils, violets, poppies, buttercups, daffodils, purple eugeniae, clovers, shamrocks and much more.

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