Neville Brody is a British Graphic Designer, Typographer and Art Director currently working in his own design practice called Research Studios.He may be best known for his work on ‘The Face’ magazine and various album covers, but he’s also a leading typographer and internationally recognised brand strategist. He is also the founding partner of FontShop and has designed many typefaces such as Industria, Insignia and Blur, which was included in the Museum of Modern Art’s architecture and design collection in 1992.
Design is more than just a few tricks to the eyes. It's just a few tricks to the brain!
SHAPE AND LETTER
GOLDEN RATIO IN GRAPHIC DESIGN
Building your graphic design around a golden rectangle or a Fibonacci sequence takes some real art mastery, but any designer can use it as a general guideline to add tweaks and improvements to their design. The more you get used to the golden ratio, the more you’ll find that it’s merely showing you where the best parts of your design are—it’s not necessarily dictating how you should design your piece.
Sometimes you’ll find that the golden ratio suits a design perfectly, while other times, you’ll come up with clever ideas that don’t necessarily adhere to the rules. That’s fine—for as many designs you’ll find out there in the world that fulfill the golden ratio, you’ll find nearly an equal amount of designs that don’t. It’s not a make-or-break rule; it’s just another tool you can add to your designer’s toolkit.
David Carson " The father of grunge "