To engage top-of-funnel leads by educating website visitors about the use cases and benefits of the UserReplay platform.
This video takes the viewer on a journey through the eyes of the Head of e-Commerce for a major retailer as he navigates the UserReplay platform to locate areas of improvement on his company's website.
His company is intentionally nondescript to allow for the demonstration of several use cases for the UserReplay platform: retail, travel, financial services, and fraud detection. This ensures that the video will resonate with a wide range of UserReplay's prospective clients.
Rather than pointing out faults in his company's website, this video focuses on recovering revenue; denoting a positive opportunity for growth.
This video gives the viewer a preview of the UserReplay platform and its functionalities to entice them to seek further information, thus increasing their likelihood to convert into a warm lead.