Airbus An European aircraft manufacturer on the edge of innovation

Executive Summary

  • Created in 1970
  • One of the biggest company in the world (
Top leader in the aerospace market
  • The only one aircraft manufacturer in Europe

Main problems:

  • Direct competiton with Boeing
  • Potential future competitors
  • Delivery and production delay

Introduction

  • 18 December 1970 : Creation of Airbus after a consortium of aerospace firms
French company located in Blagnac (nearby Toulouse)

The European answer to Boeing (already well settled in the US)

1972 : Creation of their first plane, the A300

Today

70,000 employess worldwide (Europe, Japan, India, USA, etc.)
Turnover of €64 billion
Over 100,000 commands of plane since 1970
Making the best Airplanes in the world

Company practises

Airbus’ Vision and Mission

“Airbus’ mission is to meet the needs of airlines and operators by producing the most modern and comprehensive aircraft family on the market, complemented by the highest standard of product support” (Airbus, 2016).

Airbus’ vision is to “strive to initiate the breakthrough developments that will lead to the aircraft of tomorrow” (Airbus, 2016).

“The Airbus way”

“The Airbus way”
  • Deliver customer value
  • Develop oneself and others
  • Drive improvement and innovation
  • Practice teamwork

Diverse Company Culture

Stakeholders

  • A person that has interest in an organization
  • Not all are equal

In the airbus group, there are many stakeholders.

Customers

Airbus’ strategy in terms of production of product or service.

“No. 1 helicopter company in the world, the European leader in space business and second in Europe in the defence sector ''.
  • Places the innovation at the heart of it's growth
  • Airbus is present in different strategic areas
  • Production process totally under control
Sophia Antipolis

Easy access to

Customers

Fit to the needs

Providers

Making better products

Competitors

At the heart of competition

Research and development partners and Startups

Enabling creativity and innovation

"European" team spirit that places creativity at the center of reflections

Corporate Social Responsibility

• CSR= continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the as well as of the local community and the society

• Airbus has a guide of CSR with six commitments: commitment to our people, commitment to our company, commitment to building trust, commitment to conducting ethical business, commitment to corporate citizenship, commitment to be responsive

• Also very implied in ethic : huge department dedicated only for ethic political

Partners of the company

  • Industrial partner: USA
  • Eco partners : Air traffic management, European Advances Biofuels Flighpath
  • Military partner : NATO
  • These partners help Airbus to develop worldwide

Human Resource

  • New pratices with the installation of a portal integrating an internal social network
  • Airbus stands out with an original human resource policy
  • Airbus focuses on the skills which are noticeable on social networks
  • Airbus has quite unique methods of recruitment
  • Airbus wants to select through arid applicants, aeronautics enthusisats.

Conclusion

  • Important R&D
  • Good communication within the company
  • Many partner = Possibility of new opportunities
  • Ecological behaviours
  • Diversity/Opportunies for newcomer
Thank you!

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