VAPOR MAX LAUNCH DATE : 03.26

3.25 - 30 YEARS LATER, WE WENT BACK WHERE THE VISIBLE AIR STORY BEGAN TO LAUNCH THE BRAND NEW NIKE AIR VAPORMAX AND FOOTPRINT PARIS FOR THE SECOND TIME

DISCOVER THE ENTIRE FALL / WINTER 2017-18 FASHION SHOW

MASSIVE RETAIL OFFENSE AT SEVERAL RETAIL DISTRIBUTION LEVELS : FROM NIKE LAB TO CATEGORY SPECIALTY DOORS AND ATHLETIC SPECIALISTS WE TOOK OVER PARIS MARKET PLACE.

NIKE LES HALLES FORUM
SIZE & INTERSPORT
COURIR LA DEFENSE
SHINZO
SNS PARIS

WE CREATED A CONSUMER KISS MY AIRS SOCIAL TORNADO THROUGH DIGITAL TAKE-AWAY EXPERIENCE IN OUR KEY RETAIL DOORS.

+ 1000 CONTENTS CREATED

MASSIVE COMMS COVERAGE

AND IMPACT ON SOCIAL MEDIA WAS MASSIVE:

PASSWORD: AMD2017

COVERAGE + 8,2M REACH

MIDNIGHT VAPORMAX RELEASE : A SPECIAL MOMENT FOR OUR AVANT-GARDE REVOLUTIONAIRS IN THEIR SNEAKER JOURNEY

WE CREATED APPETITE AND EXCITEMENT FOR THE VAPORMAX WITH A HISTORIC MIDNIGHT LAUNCH AT DTC DESTINATION NIKE FORUM DES HALLES WITH COCKTAIL, DJ SET AND SNEAKER CUSTOMIZATION

1 PAIR SOLD EVERY MINUTE OVER – 13K€

LA CREME DE LA CREME. WE INVITED OUR TOP INFLUENCERS, ENTERTAINERS AND SNEAKER NBHD TO A PRIVATE JOURNEY

CREATE A LINK WITH BEAUBOURG, SNEAKERS AND ART IN THE EPICENTRE OF NIKE PINNACLE LOCATION.

WE SET-UP AN ARTISTIC RESIDENCY IN PARTNERSHIP WITH ART GALLERY “SANS-TITRE”.THE ARTIST PLAYED WITH THE SHOE AND IMPOSED HIS OWN CULTURAL VISION CREATING A LINK BETWEEN ART, SPORT AND INNOVATION

STEP INTO THE FUTURE

Credits:

NIKE FRANCE

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