Hey Charlie! PR Full Service Campaigns


PR Package #1

Charlie's Basic Blast is a publicity campaign with a zesty twist! Whether it's budget restrictions or the fact that you're able to do most of the leg work yourself and need a bit of extra help, we've downscaled the age-old full-scale publicity campaign to deliver you a few necessary components before you flee the nest into the big open world. This includes:

  • Creation of a comprehensive release timeline
  • Custom media list creation
  • Press release writing and one round of wide media send
  • Bio sprucing
  • Basic content calendar creation


PR Package #2

Our launch package gives you all the bits and bobs you need to get PR ready. From a digital health check and detailed content calendar through to a bio, press release and overview of your Spotify and Apple artist dashboard, we want to help you put your best foot forward into the music world.

  • Comprehensive timeline creation, including when to upload music to your aggregator, when and how to set up your Spotify for Artists account and key social moments (announcements, teasers, engagement schedule etc.)
  • Walking you through the Spotify pitching process in the Spotify for Artists dashboard
  • Setting up and customising your Spotify profile
  • Setting up your iTunes artist dashboard
  • Custom bio writing, which includes: - Long bio for website/profiling purposes - Short bio for tour and media pitchingSocial media bios
  • Social media content calendar to promote your release
  • Digital health check - this ensures your presence is looking tip top on all relevant digital channels
  • Press release writing for your release for you to send out to a select few blogs that we recommend
  • Social media trend and demographic analysis


PR Package #3

With all the bells and whistles that a publicity campaign has to offer, Charlie’s PR Special offers a full suite music publicity campaign to get your music out into the world!

  • We now offer global media monitoring complete with radio chart analysis and overseas streaming trends with our press + radio campaigns
  • Target press campaign across press + radio
  • Press release write, send including follow-ups
  • Pitching for exclusive premieres, single, EP, album and live show reviews
  • Radio servicing to abc radio, commercial radio, community radio
  • Servicing to online bloggers, street press, magazines and newspapers
  • Media schedule management - phoners, on-ground interviews etc.


Services Bundle #1

With a focus on social media content, advertising and Spotify promotion, our digital strategy package is customisable to your digital music needs, and includes:

  • Comprehensive timeline creation, including when to upload music to your aggregator, pitching to Spotify effectively via your Spotify dashboard and key social moments (announcements, teasers, engagement schedule etc.)
  • Facebook and Instagram advertising campaign creation, optional depending on advertising budget
  • Spotify advertising campaign creation (depending on advertising budget)
  • Custom bio writing reflecting latest release, which including a long bio for website/profiling purposes, short bio for tour and media pitching and social media bios
  • Social media content calendar to promote your release
  • Social media engagement strategy
  • Digital health check - this ensures your presence is looking tip top on all relevant digital channels such as social media and digital music channels


Services Bundle #2

We offer Project Management services for artists looking for management assistance on a temporary or ongoing basis. These services include:

  • Artist Development: Working with the artist on song selection, developing skills through writing sessions, pairing the artist with producers, working to expand the artist’s network, overall brand development and industry awareness through ArowAgency’s contacts and daily industry conversations.
  • Digital Strategy: Creating a unique digital marketing plan that works to accurately represent the artist to the general public and industry stakeholders and develops a strong brand online. This includes identifying strengths and working on areas for improvement. This is achieved through mood boards, branding workshops, social media analytics and trend analysis.
  • Day-to-day Management: Daily check-ins, managing communications on behalf of the artist, scheduled planning calls, 3-6 month and 1-2 yearly planning, representing the artist within the music industry to work towards bigger picture goals such as publishing, label and booking representation.
  • Strategic Planning: Short and long term career planning.


Services Bundle #3

Our social media workshops take you through content planning and various engagement strategies directly related to your existing and target audiences to keep your social channels healthy and thriving.

  • 2hr Virtual Workshop with Hey Charlie PR's team of digital experts
  • Digital health check - analysis of your current digital and media standings
  • Comprehensive recommendations based on above analysis
  • Comprehensive release plan with timeline and outlined executables
  • Comprehensive content six week content calendar to cover release promotion
  • Publicity tips and tricks to get you 'publicity ready'
  • Asset planning and check sheet

Corporate campaigns available, please contact hello@heycharliepr.com for more information.


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