The Outfitters Channel (TOC) is changing the way Outfitters and Guides connect with potential customers. Marketing strategies for all business types have rapidly changed due to social media marketing and the digital era. Gone are the days of organic social media posts reaching thousands, and affordable printed media advertising. Outfitters and Guides have limited time to spend finding new ways to grow their business. This is why we built The Outfitters Channel!
In marketing, video content is King. TOC gives Outfitters and Guides the ability to connect with their potential customers through video marketing. Potential customers connect on many different levels by watching videos of products or services they may be interested in. Videos can be used to showcase the quality of service, this gives the buyer an idea of the experience that they will have as if they were actually there. Videos can also highlight information on how to buy services, what services are available and more. Potential customers also connect on a personal level with the businesses and the video. To put it in simple terms, if an Outfitter or Guide creates a video showcasing their services, they highlight the actual experience for the customer, potential customers see other customers enjoying your service and it provides helpful information that the customer needs to know if using your company. Outfitters and Guides can also connect with potential customers through blog post that will be hosted under the Outfitter’s or Guide’s dedicated page on TOC website.