MD3 Medevice Consulting product development, distribution Development, business development

ONE FOOT IN THE OPERATING ROOM & ONE FOOT IN THE BOARDROOM

We bring our clients over 45 years of experience in the medical device industry. Let us bring our expertise into your organization.

Our extensive clinical knowledge and global market experience can help you successfully launch your product around the globe.

We spend a lot of time interacting with surgeons in the operating theater as we want to know first hand how the products we work with will change lives around the globe.

CASE STUDY-CMK Morcellation Knife

CMK Morcellation Knife

Scalpels and surgical knives are probably the oldest surgical instruments invented and their origins can be traced all the way back to ancient civilizations. Surgeons of all specialties use them everyday yet their designs have changed very little over the centuries.

The Problem:

A thought leading gynecologist invited us into her operating room to show us how a simple innovation could improve the performance of vaginal hysterectomy and enable more surgeons to perform more complex hysterectomies vaginally vs. converting them to abdominal hysterectomies. During the performance of vaginal hysterectomies she typically encounters multiple ergonomic challenges especially during morcellation of fibroids and removal of larger uterine specimens. The flat, straight extended knife handles that she typically uses did not enable her to apply proper cutting force at the appropriate angles to safely and easily morcellate fibroids and larger uteri deep in the vaginal cavity. Furthermore the amount of force she had to exert on the thin handle to cut through tough calcified fibroid tissue caused hand fatigue and over the years repetitive stress injuries.

The Solution:

We worked with her to develop a new knife handle that would provide both improved access and ergonomics. Taking design cues from fine writing instruments and artisan sculpting tools, in concert with our FDA approved instrument manufacturing partner, we developed an ergonomic extended length knife handle. We proceeded to gather clinical feedback with the prototype. We implemented and verified design modifications, validated the design changes clinically and finalized the design. Procedure performance improved dramatically the curved shape and angle of the blade carrier provide for improved visualization and the rounded shape eliminated hand strain. MD3 proceeded to commercialize the design and moved the product into manufacturing. MD3 has moved the product into our global distribution network and the product is now registered and is for sale in multiple countries.

The key to a successful product launch is developing a well thought out clinical development program that builds clinical acceptance and credibility and provides a foundation to obtain proper reimbursement. Successful adoption is based upon establishing clinical relevance and implementation of programs that build product awareness.

CLINICAL DEVELOPMENT

  • Creating marketing pull for your product
  • Establishing clinical relevance
  • Thought leader development (KOL)
  • Establishing Centers of Excellence
  • Reimbursement Strategies

In today's cost conscience environment it's not enough to be innovative, new products have provide undisputed clinical benefits while being cost effective.

you could have developed a miracle instrument that will improve surgery for millions or have discovered the cure for cancer, but if it can't be reimbursed properly nobody will use it

Marketing & Distribution

After design implementation, product development, clinical development and regulatory clearance, your product is ready for market and we're at your side to build out a sales and distribution network that is custom tailored to your needs. We manage the recruitment and development of global distribution partners.
We have seen countless innovative products fail in the market place because they didn't have the right distribution model in place at the right time

Areas of Clinical Expertise

Urology

GYNECOLOGY

General Surgery & Gastroenterology

Neurosurgery / ENT

Orthopedics

Interventional Cardiology

Cardiothoracic Surgery

SURGICAL ENERGY

RF Energy

Ultrasonic Energy

Infection Control

Instrument processing technologies

SPD-Sterile Processing & Distribution

Business Development

Medtech Investors

MD3 works with innovative clinicians and researchers who are working on the next breakthrough device and who are looking for capital to take them to the next level. We also work with clients who already have product in market and are looking for expansion capital. If you've already found the next med tech breakthrough, use our expertise to augment your due diligence advisory team. An independent set of eyes and ears can sometimes bring further clarity to an investment situation. Think of us as a second surgical opinion. We understand the technology and clinical application and more importantly we understand what it takes to bring it successfully to market. While there are no surefire guarantees and no shortcuts it helps to have as much expert information on hand as possible.

it's all about reducing risk

Medtech Investors

Investors are you be interested in investing in a sector that boasts above-average historical returns, strong returns on capital invested, government enforced restrictions on competition and products that can be essential to maintaining people's quality of life?

Would you still be interested if you knew there were huge up-front development expenses, a high failure rate, a constant stream of would-be rivals and multiple regulatory bodies that enforce strict, and sometimes arbitrary, standards?

Welcome to Medical Technology Investment. What do investors need to know about the companies and emerging technologies they are considering?

How and where do you find high potential early stage opportunities to invest in?

We can answer these questions and provide you with the sector specific expertise data and investment opportunities that you're looking for.

MD3 works with innovative clinicians and researchers who are working on the next breakthrough device and who are looking for capital to take them to the next level. We also work with clients who already have product in market and are looking for growth capital. If you've already found the next med tech breakthrough, use our expertise to augment your due diligence advisory team. An independent set of eyes and ears can sometimes bring further clarity to an investment situation. Think of us as a second surgical opinion. We understand the technology and clinical application and more importantly we understand what it takes to bring it successfully to market.

While there are no surefire guarantees and no shortcuts it helps to have as much expert information on hand as possible.

Medical Device Manufacturers

Start up companies are typically research and development focused, after all they have invested most of their time and resources into developing and commercializing their product offerings. When it becomes time to make the transition from a R&D focus to a Sales & Marketing focus the recruitment and hiring of that first sales and marketing executive is crucial to the success of the product and to a large extent to the success of the organization as a whole.

The first year cost of recruiting and hiring a typical VP level Sales/Marketing executive is at least $275.000. If you hire the right person he/she will have experience in the market space, will have a strong vision for what the sales distribution channel should look like and they will be able to execute on that vision and you'll achieve some level of market traction.

If they can't execute on their vision or they don't have enough depth of experience in the market, you'll end up back at the starting line one to two years later with little or no market traction $275,000 poorer for the experience.

Instead of an individual executive MD3 puts the collective experience of a team into that individual seat. We bring our collective experience to your situation and we can leverage our network and resources to help you achieve immediate market traction for your products. Once you have market traction you're on your way to market growth and a potential exit event. We have experience in successfully executing exit events and acquisitions. MD3 will be there with you from development to exit and/or acquisition.

Clinicians

Nobody knows more about what products need to be developed to improve patient outcomes than the people who use the products everyday. If you have an idea for a product that can improve outcomes we can help you bring it to fruition. We can help you with intellectual property, prototyping, manufacturing and marketing and distribution. Developing a medical device is a complicated process and we can help you navigate the maze of regulations, documentation, and processes necessary to bring your ideas to fruition.

Innovation starts here

We would love to hear about your innovations and we want to insure that your ideas will be protected and will always belong to you. We can help you navigate the path to product development and commercialization. Each journey begins with the first step and the first step of your journey begins with signing a non disclosure agreement so that you are protected when you discuss your ideas with others. Feel free to click on the button below and use our template or feel free to use one of your own. We are looking forward to hearing from you.

Created By
stephen song
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Credits:

Created with images by geralt - "dollar list note" • Orange Steeler - "Risk_block_letters" • Wokandapix - "risk word letters" • Tax Credits - "Wasting Money" • SFU - University Communications - "Heart attack research" • Intellectual - "burning money dollars cash" • Free-Photos - "doctor dentist dental"

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