You might be thinking how the commercials work for the Super Bowl? First off, without a doubt they are way more expensive.
You enter yourself to go put your commercial, so your commercial will be shown in the super bowl. It's not that simple you have to have $3 million.
According to the article http://entertainment.howstuffworks.com/super-bowl-commercial2.htm “The rule is that you have to pay them $3 million for a 30 second commercial.” After that you just wait and see your commercial.
It was stated in the website http://entertainment.howstuffworks.com/super-bowl-commercial2.htm that “ About 111 million Americans watched the big game in 2011.”
In fact, apparently people who don't like watching football watched the game because the want to see the commercial. If you don't believe me then go watch it and see for yourself. You will be jumping on your seat while watching these commercials. Go watch the 2017 Super Bowl.