Safe Boating Campaign Worldwide Impact
The Safe Boating Campaign rebrand (a.k.a. Wear It) has made a big splash around the world! With a new brand and logo, the campaign continues to reach recreational boaters with the important message to always wear a life jacket and boat responsibly. From Wear Your Life Jacket to Work Day to Ready, Set, Wear It events, the Safe Boating Campaign continues to grow.
The National Safe Boating Council team made a trek around Virginia to kick-off National Safe Boating Week, bringing the #safeboating message to the community on Wear Your Life Jacket to Work Day on May 18. The team visited American Canoe Association, Freedom Boat Club of Virginia, retail stores and even snapped photos with a local fire department crew in a shopping center parking lot! The impact of Wear Your Life Jacket to Work Day echoed around the world with more than 10,000 people represented in photos shared on Facebook, Twitter and Instagram with the hashtags #lifejacket2work and #safeboating.
Safe Boating Campaign event highlights (clockwise from top right): The Honor Connor 5K and Smile Mile on May 26, Wear Your Life Jacket to Work Day with our friends in Japan on May 18, Rock the River on June 2, and Ready, Set, Wear It on May 19.
The Safe Boating Campaign was honored to have a presence at The Honor Connor 5K and Smile Mile in North Richland Hills, TX, on May 26 and Rock the River in Fredericksburg, VA, on June 2.
You can join in the #safeboating fun by planning or participating in Ready, Set, Wear It. Join boating safety advocates around the world for family-fun events to heighten awareness of boating safety issues and go for a world record for the most life jackets worn along the way! Ready, Set, Wear It (previously Ready, Set, Wear It Life Jacket World Record Day) is now four grassroots events led around the world in coordination with local partners sharing the importance of always wearing a life jacket while boating. Regardless of what event coordinators may have planned for their local event - anything from a partnership with a local retailer to a paddling experience - all event participants must wear a life jacket and be in a photo to track the number of participants. The first two events were hosted on May 19 and June 9, with 130 combined events around the world. Two additional events are on July 7 and August 11. Find or register an event at www.safeboatingcampaign.com.