Nordstrom Inside America's #1 Customer service retailer

Behind the Brand

  • Number one goal: customer service
  • Empowered employees matter most
  • Personal and professional goal setting
  • One rule: use good judgment

How It All Began

  • Founded by John W. Nordstrom in 1901
  • Built on basis that "customer is always right"
  • Expanded by Nordstrom's 3 sons
  • Acquired women's apparel in 1960s
Nordstrom's legendary reputation starts with its core organizational chart. The inverted pyramid defines its frontline employees as the most important people within the company, second only to the customer.

Success = Company of Entrepreneurs

  • Hires based on character not experience
  • Sets high expectations over rules
  • Promotes within the company and "family"
  • Encourages individual creativity and ownership
"A can-do attitude, a positive personality, and a strong work ethic are still the primary ingredients for success at Nordstrom." -Robert Spector
The future of Nordstrom is always bright. A footprint of the exterior design for the company's first Manhattan flagship store were released earlier this year in anticipation of a 2019 opening.

Works Cited

  • The Nordstrom Way:
  • Nordstrom Company History:


Created with images by Prayitno / Thank you for (11 millions +) views - "the FIRST NORDSTROM Dept. Store" • chrstphre - "Nordstrom"

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