Politics, pr, prose: Welcome to my multimedia portfolio max luong

executive communications

Storytelling and narrative-building, driven by purpose and strategy at the C-suite level.

I rewrote the boilerplate/corporate positioning statement as part of the goal to create more visibility for the mission-driven work behind ICF – a $1 billion+ company and one of the leading management consultancies in the U.S.

Purpose-driven storytelling for brands

I create original content out of the human stories that arise from out clients every day, and find homes for those stories in earned and owned media channels.

Quarterbacking social media campaigns

Pinpointing native users and creating viral content that drives traffic to the landing page for a Silicon Valley-based education app.


During my time at the White House, interns were expected to create a unique project by the end of their term -- one that would improve operations after leaving. I chose to create an internal training video, using the resources and software available at 1600 Penn. Please note: the clip is edited down to a few seconds for security clearance purposes.


A Medium post for the AFL-CIO on behalf of American workers.

A press release that I drafted on behalf of a client. I directly cold-pitched and coordinated communications with the named member. You may use the contact in the release to verify.

Blog Writing

In addition to digital content creation, I also write regular blog posts to drive users to the landing page for a tutoring app. The form is short-form posts twice/week, with a targeted audience of mothers, students and teachers. Content is light-hearted and looks for the human, relatable aspects of school life. Here are just a few examples:

Types of students on test days

Tech as a middle-man: A young film director’s story

7 Things Only People Who Struggle With Math Understand

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