Quarterbacking social media campaigns
Pinpointing native users and creating viral content that drives traffic to our website.
During my time at the White House, interns were expected to create a unique project by the end of their term -- one that would improve operations after leaving. I chose to create an internal training video, using the resources and software available at 1600 Penn. Please note: the clip is edited down to a few seconds for security clearance purposes.
A Medium post for the AFL-CIO on behalf of American workers.
A press release that I drafted on behalf of a client. I directly cold-pitched and coordinated communications with the named member. You may use the contact in the release to verify.
In addition to digital content creation, I also write regular blog posts to drive users to our app page. The form is short-form posts twice/week, with a targeted audience of mothers, students and teachers. Content is light-hearted and looks for the human, relatable aspects of school life. Here are just a few examples:
Types of students on test days
Tech as a middle-man: A young film director’s story
7 Things Only People Who Struggle With Math Understand