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Politics, pr & prose: my life in digital snippets max luong

executive communications

Key messaging and purpose-driven content at the C-suite level.

I rewrote the boilerplate/corporate positioning statement as part of the goal to create more visibility for the mission-driven work behind ICF – a $1 billion+ company and one of the leading professional services consultancies in the U.S. and the world.

Growth-oriented Storytelling for Brands

In addition to digital content creation, I also generate frequent blog posts to drive users to the landing page for ICF:

Redefining the Art of the Infrastructure Deal

This Team is Changing the Culture of Pain, One Discussion at a Time

The Delayed Days of Summer: How East Coast Commuters Get to Work on Time

I create original content from our clients' human stories, and find homes for those stories in earned and owned media channels.

Quarterbacking social media campaigns

Pinpointing native users and creating viral content that drives traffic to the landing page for a Silicon Valley-based education app.

Video

During my time at the White House, interns were expected to create a unique project by the end of their term -- one that would improve operations after leaving. I chose to create an internal training video, using the resources and software available at 1600 Penn. Please note: the clip is edited down to a few seconds for security clearance purposes.

Advocacy

(Press Release Snippet)

A Medium post for the AFL-CIO on behalf of American workers.

A press release that I drafted on behalf of a client. I directly cold-pitched and coordinated communications with the named member. You may use the contact in the release to verify.

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