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TAJ KOVALAM Experience Map Design

Challenge

To identify a unique differentiator for the Kovalam property and create a new visual metaphor for guest experience map.

Solution

An initial Reccee involved meeting various stakeholders and understanding who we are as a brand and what are the challenges that we face vis-a-vis the competition. The curator also sensed the different energies within and around the property. This showed up as an insight of positioning the luxury resort into space where you experience the power of the ocean, the calmness of the lagoon and the inclusiveness of nature on a hillock.

Our key differentiator

Sea Front . Lagoon . Hillock

Mapping with google map

was to plot the entire property using a GPS tracking device and create an accurate map of the property and tagging all the clusters of cottages and experience zones.

Basic plotting

Custom illustrations

Create custom illustrations to make a unique metaphor for representing various spaces. Integrating the same into a single visual map transformed the entire experience for the guest.

Final map

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