"PNC Winterfest has added a family friendly dimension, the likes of which our downtown has never experienced... especially in the winter! From toddlers to senior citizens and every age in between, PNC Winterfest is an outstanding draw to our downtown and Civic Center. What better way to spend the holidays than skating outdoors with family and friends. This is fun economic development..." - Peoria Mayor, Jim Ardis
“PNC Winterfest is a charming and wonderful event Peoria should be proud of. During the cold days of winter it has helped to increase traffic in my downtown restaurants. This is especially welcome during typically very slow times in our business, such as cold winter evenings.” - Travis Mohlenbrink, local restaurant owner, two of which are downtown: Thyme and Sugar.
“On behalf of the Downtown Development Corporation of Peoria’s Board of Directors, I want to thank the Peoria Civic Center and your major corporate sponsor PNC Bank for another successful season of PNC Winterfest. This event, although only in its second year, has proven to be an important attraction in downtown Peoria. PNC Winterfest has seen an increase in participation and provided a much-needed family focused winter attraction in the downtown.”– An excerpt from the February 10th letter of support presented to PNC Winterfest from Michael Freilinger, President/CEO of the Downtown Development Corporation of Peoria.
“PNC Winterfest continues to get better and better…The sight of families, couples and even groups of school kids enjoying our great downtown was wonderful. This past season exceeded the first one and we are looking forward to an even better season next year.” - Peoria City Manager , Patrick Urich
"The PNC Winterfest has been a fantastic addition to our Downtown. Peoria has talked for years about creating wintertime events that would continue to bring people Downtown throughout the year and not just during our busy summer and fall months. The PNC Winterfest has finally accomplished that goal! It is so exciting to see friends and families enjoying outdoor activity, celebrating special moments, and creating holiday memories in the heart of Downtown Peoria. Surrounding businesses appreciate the added exposure and fully support the event. The Peoria RiverFront Association is excited to help promote this family-friendly activity as part of our Visit Downtown Peoria campaign!" - Sharon Gramm, Executive Director of the Peoria RiverFront Association
"PNC Winterfest is a valuable attraction for the Peoria Area. It not only enhances our downtown and provides entertainment for locals, but also lures visitors from across the region. We are very fortunate to have another wonderful winter weather attraction that we are able to promote!"- Cara Allen, Director of Marketing and Communications for the Peoria Area Convention and Visitors Bureau