LOGO Evolution Apple, Coca cola, Vikings

Apple

Identity

Apple is famous for their computers, phones, and tablets. They are one of the most recognized technology manufacturer.

APPLE LOGO 1976, I think that they chose these colors because they didn't know much about logo creation. This was the first.
APPLE LOGO 2 1976-1997, I think they chose these colors because they figure out the logo aspects a company needs, such as bright colors to attract people. I think they changed to this because it has lots of color and its easier to put on products rather than the last.
APPLE LOGO 1998-2000, I think they chose this color because it is easily printed and black is goes with a lot of colors. I think they changed to this because it they didn't like all the color to try to put on each product.
APPLE LOGO 2001-2007, I think they chose this color because gray shows technology and that is what they sell. I think they changed to this because it shows technology and the black outline isn't to hard to put on products.
APPLE LOGO 2008- Current, I think they chose this color because it shows technology. I think they changed to this because it blends well with modern products.

Name

The companies name was decided because Steve Jobs wanted the name to simple and easy for people to recognize.

Licensing

$1699.99

Coca Cola

Identity

Coca Cola is one of the most known Cola producers in the US. They create many different flavors as well and a huge sponsor for sports.

NAME

Frank M Robinson, suggested that “the two Cs would look well in advertising”.

COlors

I think that in the beginning stages of the logo it was most likely black and white because their had been the invention of colored tv or anything yet. Then later turned red because red attracts people and makes food and/or drinks look better.

BRand makeover

The reason I think that Coca Cola changed their logo is first, the invention if colored tv and second, they saw that red makes food/drinks look better.

Licensing

$4.88 (amazon.com)

Vikings

Identity

The Minnesota Vikings may not be the best team in the NFL, but they have played in Super Bowls IV, VIII, IX, and XI, though failing to win any of them.

logos

name

the name is partly meant to reflect Minnesota's place as a center of Scandinavian American culture.

colors

I think they chose the colors that they did because it is their team colors.

brand makeover

I think that the Vikings changed their logo because the first is ugly and the next 2 are pretty much the same except for some more lines in the beard and less cross-hatch on the helmet.

licensing

$99.99

Extending Brands

http://money.cnn.com/2017/03/07/news/nike-pro-hijab/

The head cover, called the "Nike Pro Hijab," boasts a single-layer pull-on design made from lightweight polyester in dark, neutral colors. The fabric's tiny holes will make it breathable while remaining opaque, a requirement for hijab-wearing women.

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