90%+ Match Rates with Adobe Audience Manager
The Adobe Advertising Cloud unifies audience data, media execution and creative personalization.
Real-time prioritized audience mapping with Audience Manager enables higher match rates for Adobe Ad Cloud compared to other DSP’s. Reaching more of your valuable audiences gives you more opportunities to drive performance – leads, sales, revenue.
Adobe Analytics integration allows you to easily create segments using website interactions and engagement metrics and re-target those valuable visitors in display.
Powerful look-alike models based on your best performing audiences
Our look-alike models are driven by unique Adobe algorithms & data. Simply select your high value audience segment (purchase check out, entered cart, filled out application, etc.). Build a model to identify similarities between these users and new users. And target the new look-alike segment in performance and awareness campaigns.
Deliver relevant ad experiences in real-time
Reach prospects with personalized experiences across the customer journey using dynamic creative optimization (DCO). Drive user engagement and conversions by retargeting users with relevant ads after they abandon the buying process.
Optimize prospecting campaigns by allowing the algorithm to deliver creative elements for the best performance. Use Adobe Audience Manager or Analytics segments for deeper personalization of the ad experience.
Industry leading fraud and media quality protections help drive better performance for advertisers
Adobe takes an aggressive approach to detecting fraudulent inventory resulting in a 1.5% fraud rate versus 11% industry average.
Adobe’s unique Non-Human Traffic Credit Program provides refunds for impressions identified by White Ops at fraudulent.