During SP17 Living Lab a team of VP's from across WE came together to deliver a Nike Women VP concept in Nike King's Road with styling as a sharp point.
Nike King's Road Ground Floor
Lead with styling. The team elevated the styling ethos through a disruptive mannequin moment. The VP refocus on outfit building resulted in an 11% apparel uplift Y/Y.
We focused the VP presentations on wardrobing. This resulted in an uplift in UPT of +9.24% in the first full week of trade.
For the Nike Women x FKA twigs Campaign 37 units of tights sold Train/ Run 57%/43%. Training being the most popular thanks to the high waist band and subtle ombre design.
AT 65 units in week 34 of total bra sales the two campaign styles the Nike Indy cross back and the Nike classic logo both taking 53% of bra sales.
Bras saw a 20% uplift w/w due to the wardrobing presentations within the walls and this allowing for some styles to be double represented on ground floor.
She is responding to the cross category styling in the NSW area where mannequin and wall presentations were approached similarly to the rest of the space.
Thank you!


Content: N. Sariyski & V. Bryden Photography: T. Morgan

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