Drive website traffic
Our site—realnews.com—will be a starting point for our other three goals. It will have an option to donate, define our ideals, and drive traffic to local newspapers. To support this effort, our social media campaign will strive to drive 1000 views to our site per day for the first ten day and with traffic growing by 10% per month after that for the first six months.
Our campaign hope to raise money to support a scholarship fund for journalism students and fund our operations. Through this campaign we would hope to raise $50,000 in 6 months for our general fund to be allocated to our various initiatives.
Promote our ideals
While less tangible than our other goals, promoting journalistic endeavors is central to our mission and the preservation of our free market of ideas. Success in this goal would be determined by retweets, shares, likes and use of #realnews.
Support local journalism
While our effort will be non-profit, it will hope to promote subscriptions to local newspapers. We would strike to have a 10% click-through rate on ads promoting a local newspaper.
Photo journalism contest
To engage with our project, we would start a photo journalism contest. Our Twitter followers could submit there best newsworthy photos for a feature by tweeting them at us and we would judge them and pick a winner. For the winning photo, we would partner with a national journalist who would then write a feature story based on the image.