The Edesia Story
Our founder, Navyn Salem, traveled to her father’s birthplace, Tanzania, in 2007 and discovered that malnutrition was responsible for the deaths of 5 million children, a 100% preventable global health crisis that no one was talking about solving. She learned about Plumpy'Nut, a fortified peanut paste that was proven to treat the most severe malnutrition cases rapidly, and partnered with its creators, Nutriset to widen its reach to more children. Edesia was the first factory of its kind in the USA and has since 2010 helped make humanitarian food aid more effective than at any other time in history. Today, Edesia makes 1.5 million packets of ready-to-use food every day. These portable, shelf-stable packets are distributed through UNICEF, the World Food Programme, and USAID in over 50 countries. Edesia is on pace to help reach over 10 million malnourished children by 2020.
Edesia expands its impact through MeWe
Many of my friends and family over the years have asked if they can use Plumpy’Nut. My nephew Henry who wasn’t growing at the same pace as his friends, my best friend Annie who was going through chemo, my father in law Emil who stopped eating and was losing weight. So it was all of these needs that inspired me to launch a new brand called MeWe, good for me, good for me. A line of nut butters with purpose – to solve your unique nutritional challenge depending on your age and stage of life and we give 100% back to help end malnutrition globally. – Navyn Salem
MeWe Baby is Edesia's first consumer-facing product in a complete line that meets people where they are in their age and stage of life. With hundreds of visitors touring the Edesia factory every year in Rhode Island, so many ask: "Why don't children in Somalia or Haiti suffer from peanut allergies like we do here in the U.S.?" One leading answer is that at-risk children who wait too long to eat peanuts may develop a severe allergy to them. The American Academy of Pediatrics now encourages children to start eating peanut-containing foods early. Infants with eczema and/or egg allergy who start as soon as 4 months old under medical supervision and continue consistently until age five may see a reduction of peanut allergy by as much as 80%. Children without any risks can start eating nutritious peanut butter purée (since peanut butter is a choking hazard) freely as soon as six months of age along with other solids. MeWe Baby is a nutritious blend of peanuts and fruit that is yummy and easy for babies to swallow.
Coming soon: MeWe Kids+, MeWe Adult, and MeWe Everyone