Nike has paired up with Apple to present the Nike Apple Watch+. Coming together they present an innovative sports watch that is great for long distance running that tracks miles, steps, minutes, and calories. Along with this comes exclusive nike watch faces and sleek, durable, and breathable workout bands for comfort. Nike Apple watch takes motivation and connecting with friends to the next level as well as incorporating the applications the apple watch uses to connect via your mobile device
Why do Fitness Wearables seem to be an issue? Although fitness watches have been a popular item the past few years, people claim that it might not necessarily make them fit. For people who are unsure of the accuracy of the information being collected on their fitness trackers, there is allegedly much more that goes into the equation of understanding of the wearable. Users collect this data but don't understand how to obtain anything meaningful from this information. If someone was to receive data on their heart rate, improvement of overall health, or tips on how to approach different fitness tasks, the average consumer would be dealt a whole new hand of complex information and wouldn't necessarily know how to approach it. Between the lack of knowledge being received and social media outlets that people listen to in regards to these products, these are some critical issues that need to be approached in the future of fitness wearables. It has come to a point where these wearables are more for the wow factor and various application use now that it is connected to your mobile device, rather than use it for fitness purposes.
So what's next for Fitness wearables? Some of the major issues that need to be addressed with these watches are to ensure the information is in latent terms for the average consumer to understand. On top of this, ensuring that the fitness wearable continues to promote and encourage fitness is the ultimate goal of these products. By listening to consumers and creating a sufficient product, fitness wearables will continue to thrive.
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