To navigate the good ship S.S. Tahdah through the choppy waters of sales we have mapped out a chart to successfully steer our vessel towards the promised land.
Sales Process
1. We will be revisiting the 400+ leads we have catalogued in hubspot. We will update the information we hold about these companies and reassess the sales opportunities. JC
2. Identify high value targets within new vertical markets. GH
3. Engagement with potential customers through social media and other channels (eg. Twitter, LinkedIn pulse etc.) JC
4. Thorough research of leads (what industry, current IT system etc). JC
5. Initial contact with the aim of organising further communication/online demonstration. JC/GH
6. Follow up call by sending appropriate marketing literature (3 pieces to choose from) JC
7. Meeting with valuable contact(s) within target organisation (face to face, online demo etc). GH
Potential Vertical Markets
Our initial approach will be to research and identify new potential vertical markets for tahdah, for example:
- Oil and gas
- Professional associations
- First aid
- Health and safety