World Wildlife Fund GORAN.S - DESIGN PRACTICE - JOURNAL ENTRY - 1 and 2

Journal Entry - 1

PLANNING THE TASK
  1. Client - Who has the communication need?
  2. Audience - For whom are you designing?
  3. Purpose - What is the purpose of the visual communication?
  4. Context - Where will the visual communication be used?
  5. Constraints - What restrictions are there

Client - The client in need of this communication is the World Wildlife Fund (WWF). This organisation holds themselves responsible for caring for the environment and the wildlife on Earth.

WWF Logo - wwf.org.au. (2017). Wildlife & Environmental Conservation Organisation - WWF - WWF-Australia. [online] Available at: http://www.wwf.org.au/#gs.1ldwH1 I [Accessed 4 May 2017].

Audience - Audiences of all ages are the target demographic of the scheduled diary cover design. The reason behind this is that if the specific type of audience cannot participate, they can at least do their best by raising awareness and sharing with the friends and family. Adults are especially targeted as they are capable of being a financial donor.

Areas of impact - wwf.org.au. (2017). Wildlife & Environmental Conservation Organisation - WWF - WWF-Australia. [online] Available at: http://www.wwf.org.au/#gs.1ldwH1 I [Accessed 4 May 2017].

Purpose - The purpose of the visual communication and the planned design is to advertise the campaigns of the World Wildlife Fund and entice the audience to donate to the charity. A diary can prove to be useful as the organisation can further use it to promote events and provide detailed information whilst still producing a useful product for the consumer.

Example of a previous WWF Diary Cover - WWF. (2017). Endangered Species A5 Hardback Diary 2017. [online] Available at: https://www.wwf.org.uk/shop/product/endangered-species-a5-hardback-diary-2017 [Accessed 4 May 2017].

Context - The visual communications will be used on a cover of a 2017 diary for the organisation. It is likely to be seen in office environment or in the possession of students.

Constraints (Split into two categories)-

Design Specifications include: The charity organisation's logo, as well as the text '2018 Diary' must be included with the final design

Technical Specifications include:

  • a) Canvas = 210mm x 296mm (landscape) plus 3mm bleed with crop marks. The canvas will be divided into front and back covers (210mm x 148mm each portrait).
  • b) Spiral bound = don't put any critical information within 5mm.
  • c) Colours must be CYMK.
  • d) High resolution print quality file as a PDF.
  • e) File must be 300dpi and no more than 8Mb.
Timeline incorporating the planned stages of the design process produced on InDesign.
Research

Background - World Wildlife Fund (WWF) was established on 29 April 1961 in the small Swiss town of Morges before quickly receiving the royal seal of approval. Over the past 50 years, WWF has earned more than five million supporters globally and we operate in more than 100 countries. “The group called for urgent global action to stop vast numbers of wild animals being hunted out of existence and habitats from being destroyed." -WWF Website.

Audience - Since the beginning WWF has aimed to inspire and achieve participation from various age groups. The options to donate suggest a more adult target demographic however they also intend to use children as a way of promotion and awareness through enlisting the involvement of schools.

Product - Although there are many charities that support the environment and wildlife, none seem to be as established and have as much support from contributors as WWF does. This is mainly due to the fact that there are no reasons to compete against such a cause and therefore WWF receives very positive community attitudes. As time progresses the need to join forces in order to save the environment will only become clearer.

Visual Inspiration - WWF. (2017). Endangered Species A5 Hardback Diary 2017. [online] Available at: https://www.wwf.org.uk/shop/product/endangered-species-a5-hardback-diary-2017 [Accessed 4 May 2017].

Annotations -

  • WWF Logo resourced from - http://www.wwf.org.au
  • Timeline - Created in InDesign.
  • Image of different Environments - http://www.wwf.org.au
  • Previous Diary Example - http://www.carouselcalendars.co.uk/product/wwf-endangered-species-deluxe-a5-diary1

Having performed detailed research, it appears the preferred style used to express the organisation is very simplistic shapes accompanied by predominately black and white colours with sometimes minimal use of pastel natural colours. The form of expression seems very modern and organised. This research should help in the creation of the diary cover.

Journal Entry - 2

Idea generation
Personalised Mood Board.
  • This personalised mood board depicts the raw idea generation during the beginning steps of brainstorming for a final concept of my diary cover design project. This mood board includes elements such as images, colour swatches that I am planning to use, type faces with different fonts, and concept designs for existing diary covers for the organisation of my choice. I believe that because of these elements, the mood board and the sector plan below shows my idea generation.
  • For my final design result, I plan to heavily rely on Shape and line regarding the design elements as my plan is to provide a very geometric feel to the diary cover. The shape will be used as silhouettes with the principle of contrast and line will be shown in a principle of pattern in order to further enhance that idea of geometrics. The geometric design will hopefully aid in achieving a simple and modern design.
Concept development and refinement
Segment Plan - WWF idea generation.

The final concept plays with different materials and mediums and is made evident in the segment plan above. The segment plan above experiments with how different words and their meanings, along with the font styles, collaborate with the different colour schemes.

The design elements and principles that I am planning to incorporate are mainly line and pattern in order to create a complete geometric pattern on the diary cover. This design will hopefully help me achieve a simple and modern design whilst sticking to a limited colour palette and resemble the current theme of WWF diary covers.

The design elements and principles that I am planning to incorporate are mainly line and pattern in order to create a complete geometric pattern on the diary cover. This design will hopefully help me achieve a simple and modern design whilst sticking to a limited colour palette and resemble the current theme of WWF diary covers.

This design solution will prove to be the most effective as previous diary covers for the WWF organisation have proven to follow the same design process and the final result appeals to the target audience.

  • In terms of context the solution provides a functional yet meaningful design for the WWF diary cover 2018 through the use of the above mentioned design principles and elements such as line, shape, pattern, and contrast.
  • The solution also appeals to the target demographic of the design as it is simple and modern, in order to appease to the more mature audiences whilst still providing organised information.
  • The purpose of this solution regarding the design brief is to raise awareness of the World Wildlife Fund charity whilst also providing a useful product in return to the volunteers.
  • The solution abides by all listed constraints of the design brief and does not infringe on any restrictions regarding unethical or immoral practises.
  • The refinements needed to fulfill the design brief would be the feedback of designers and non designer audiences which will aid me to further evaluate my concept and develop the design to a final diary cover.

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