Journal Entry - 1
PLANNING THE TASK
- Client - Who has the communication need?
- Audience - For whom are you designing?
- Purpose - What is the purpose of the visual communication?
- Context - Where will the visual communication be used?
- Constraints - What restrictions are there
Client - The client in need of this communication is the World Wildlife Fund (WWF). This organisation holds themselves responsible for caring for the environment and the wildlife on Earth.
Audience - Audiences of all ages are the target demographic of the scheduled diary cover design. The reason behind this is that if the specific type of audience cannot participate, they can at least do their best by raising awareness and sharing with the friends and family. Adults are especially targeted as they are capable of being a financial donor.
Purpose - The purpose of the visual communication and the planned design is to advertise the campaigns of the World Wildlife Fund and entice the audience to donate to the charity. A diary can prove to be useful as the organisation can further use it to promote events and provide detailed information whilst still producing a useful product for the consumer.
Context - The visual communications will be used on a cover of a 2017 diary for the organisation. It is likely to be seen in office environment or in the possession of students.
Constraints (Split into two categories)-
Design Specifications include: The charity organisation's logo, as well as the text '2018 Diary' must be included with the final design
Technical Specifications include:
- a) Canvas = 210mm x 296mm (landscape) plus 3mm bleed with crop marks. The canvas will be divided into front and back covers (210mm x 148mm each portrait).
- b) Spiral bound = don't put any critical information within 5mm.
- c) Colours must be CYMK.
- d) High resolution print quality file as a PDF.
- e) File must be 300dpi and no more than 8Mb.
Background - World Wildlife Fund (WWF) was established on 29 April 1961 in the small Swiss town of Morges before quickly receiving the royal seal of approval. Over the past 50 years, WWF has earned more than five million supporters globally and we operate in more than 100 countries. “The group called for urgent global action to stop vast numbers of wild animals being hunted out of existence and habitats from being destroyed." -WWF Website.
Audience - Since the beginning WWF has aimed to inspire and achieve participation from various age groups. The options to donate suggest a more adult target demographic however they also intend to use children as a way of promotion and awareness through enlisting the involvement of schools.
Product - Although there are many charities that support the environment and wildlife, none seem to be as established and have as much support from contributors as WWF does. This is mainly due to the fact that there are no reasons to compete against such a cause and therefore WWF receives very positive community attitudes. As time progresses the need to join forces in order to save the environment will only become clearer.