Our Purpose and Values

Our Purpose

We recognise that our capital, resources and relationships play an important role in our success. These range from our strategies and investments, which help us provide accessible and affordable food and other fast-moving consumer goods to our customers, wherever they are, through to our evolving understanding of how to continually pursue shared value through our business performance.

For 40 years, the Group focused on lowering prices. In recent years, our focus has shifted from low prices to affordability, as we provide a range of options to people who may not be able to afford the lowest prices in the market. We aim to make our customers’ money work as hard as they do.

We believe that our business model enables us to create sustainable, long-term value that balances the interests of today’s stakeholders with the interests of future generations.

Our Values

Doing the right thing

We want to be known as a company that puts customers first through excellent service. Our employees are empowered to do whatever it takes to ensure that all customers leave our stores happy.

Integrity is important to us. We treat everyone with respect. Each of us is accountable for our actions and strives to behave in an ethical way. We value trust and long-term relationships with our stakeholders.

We #ActforChange beyond our own doors. Through job creation, affordable products, and hunger relief and other programmes, we work to support our communities.

Saving to share

We are committed to reducing waste. That’s one reason why we focus relentlessly on keeping costs low, so that every rand we spend must fight for its life. We aim to become more efficient, including in our resource use, by minimising harm to the natural environment and maximising the value we offer to our customers. Where we have surplus food or resources, we distribute them to people in need.

Developing local

We’re an African company that believes in Africa’s potential. We invest in our people by developing their careers and promoting from within. In turn, they invest in us.

We create jobs, provide suppliers with access to markets and contribute taxes to develop local economies.

Our size and effective supply chains create opportunities for local, smaller suppliers to access our markets. Through procurement and support, we help them grow and thrive.

We embrace economic transformation through job creation, skills and career development, local sourcing and social upliftment.