The opening intro of MTV's The Real World. The words used in this intro describes the premise that most reality television shows operate under.
One of reality television greatest assets is that a show can be a tailored to fits its audience. For example the popular competition reality television show Survivor airs on primetime television channel, CBS. Survivor attracts millions of viewers due to its universal appeal. However there are also shows like HGTV’s own Property Brothers. This show about buying and renovating property is more niche and as such does not attract as many viewers but it still is a great asset to the broadcasting network.
Reality television intersects with celebrity culture on an inherent basis. This is because celebrity culture is defined as the idea of idolizing certain people based upon the knowledge of their personal lives and the viewing these people as commercial brands. Reality television intersects with celebrity culture because even though most on reality television start as unknown people off the street they are given a platform, television, which automatically puts them above their fellow neighbor. Furthermore being on a show elevates those stars to a brand as well. The success or failure of the show is usually tied to the stars. Also when one viewer watches a show the star can receive benefits such as higher ratings which helps them. However that viewer is not receiving any bonus from the view besides situational entertainment. Celebrity culture creates a one way channel in which only the reality television star benefits the most.
Pictured above recording artist Kelly Clarkson while on her season of American Idol
Beyond international versions of certain programing, the shows or the stars benefit greatly from a global reach. For example the brand of Kardashians has reached global waters with live shows in Dubai, magazine covers in India, and tours in Japan. Even non reality programing individuals such as former Bollywood star, Priyanka Chopra have extended their reach. In her case she has lead her own U.S. based show Quantico, while also starring in movies and landing on the covers of magazines. Another non reality star is Jackie Chan who amassed a huge following in China first before becoming a global box office draw. These careers are spread through technology allowing news and media from one part of the world to spread easily via text, internet, or other media. The other way careers are built is through cultural diffusion. When visiting another country one takes in all that is perceived as important, including pop culture of the celebrities. These are brought back to their native country and the orginal celebrities influence is spread. When these factors are combined there is a global focus and consciousness created(Edmunds & Turner, 2005). These exact factors are included in global consumerism. As well leading to the brands becoming bigger as well, some examples of worldwide brands are Nike or the celebrity brands of those like Bono and Madonna Together through technology and our very existence humans have created a global culture.
One such example of this is superficial growth. People bought the Kylie Jenner lip kits in record numbers. In fact the brand estimated to be a billion dollar brand at its current sales numbers. There is the opportunity for growth because people want to be to be seen as different and the kit aids in there self confidence. One example of wholesome growth is the show The Biggest Loser. If one was to imitate the goal of weight loss on the show, it can offer health benefits and self esteem benefits.
Erich Auerbach, who wrote the book: Mimesis: The Representation of Reality in Western Literature. In the book, Auerbach critiques European authors and their representation of reality. Auerbach critiques that the Bible seeks solely to ensnare the reader and people submit to not be seen as rebellious. (Auerbach, 1946 p. 2) Although consuming reality television is completely not forced. Except it can be argued that to be seen as on trend that one must consume as well, and when they do that they will not be seen as off trend.