WEEKLY 3.27 WESTERN EUROPE FOOTBALL BRAND

Air Max Revolution Pack (3.20)

Strong media coverage around WE for the Air Max Revolution Pack launch last week, people love the original idea & concept of the boots - based on their favorite Air Max models.

IBERIA

Futbol Emotion - Online (340.000)

ITALY

  • Corriere dello sport Online (9.800.000)

FRANCE

NE

On 3.20, local boothead “ToffeM” is showing love for the Revolution Pack.

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UK

Plug live on Soccer AM show on 3.25 morning - especially for Mercurial & Tiempo. The boots seem having success as we can hear from guests:

-"What size?!"
-"Really good, really good!"
-"Beautiful!"

Athletes & Air Max Day (3.26)

NE x Air Max

This weekend, Ajax Amsterdam young guns Justin Kluivert & Abdelhak Nouri formed part of an exclusive ‘Amsterdam on Air’ video by VOGUE Netherlands

Both posted teaser clips on IG (Justin Kluivert IG - 82k views, 16k likes, 250 comments & Abdelhak Nouri IG - 41k views, 11k likes, 50 comments) to excite their fans about Air Max Day.

Dutch Manchester United player, Timothy Fosu-Mensah, also showed his support for AMD with posts about his new VaporMax on FB & IG, garnering 54k views & almost 12k engagements.

Icardi x Air Max

  • Sportmediaset - Italia 1 - Audience: 4.500.000

Icardi was highlighted on Sportmediaset as having a wonderful relationship with Nike & the AMD collaboration, being great example of that.

Sportmediaset is the sports daily news of the public TV on Italia 1 broadcast - one of the most watched public channel in Italy.

FPF x Air Max Day

FPF also joined Nike to celebrate the Air Max Day on their FB page with 3.5M followers.

This weekend, some posts have been made by Portuguese players around the Air Max Day.

Athletes' posts

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SOCIAL MEDIA

Strike Zone x NE

At the beginning of March, the NE team took advantage of the reverse seasonality in the Nordics with an impactful retail execution in key FOT door STADIUM in the Mall of Scandinavia - Stockholm, to capitalize on the ‘Back 2 Football’ period

Strike Zone took the form of a digitally-enabled, physical product trial. The cage was also equipped with special cameras that captured each consumer’s best strike; they received then a personalized video of their shot & Strike Score via email within 15mn, that they could then share on social media.

We enlisted the aid of Forza Football, the biggest mobile football app in the Nordics, to support with recruitment and host the Strike Zone leaderboard, accessible to everyone in Stockholm & surrounds, to rank and hero Stockholm’s deadliest finishers, which earned 2M+ impressions & drove 12k clicks to Nike.com

Over 350 consumers participated, of which almost more than half were new members.

NE x HV3 STRIKE NIGHT

On 3.22, Stockholm Street Soccer, a crew of young influencers in Sweden, did an unboxing and play test on the Hypervenom 3 Strike Night edition. The channel is on the rise and this is part of the strategy to be working closer with the local influencer and FOT.

Youtube subscribers: 23.000

NIKE ACADEMY

Australian based football publication, Local FC, which explores the way in which football affects our lives, has launched a 6-minute documentary on The Nike Academy following the Founder’s trip to St George’s Park last year.

This week The Nike Academy traveled to face Doncaster Rovers, the game resulted in a 1-0 loss for The Academy, who created, but didn’t convert their chances.

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GAME OF THE WEEK

France vs. Spain

First Stade de France event for Nike football where 4 best FOTS - wearing new FFF Black collection - will compete during France vs. Spain halftime game.

This will be broadcasted on Téléfoot FB live.

Friendlies - Stade de France - Tuesday 3.28 - 9:00pm
Created By
Delphine GUILLIN
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