Strong media coverage around WE for the Air Max Revolution Pack launch last week, people love the original idea & concept of the boots - based on their favorite Air Max models.
Futbol Emotion - Online (340.000)
- Blog Post explaining the heritage & inspiration of Air Max
- & Football X boots blog post
- Social to support and drive awareness (FB, IG, IG)
- Unboxing video on TW
- Corriere dello sport Online (9.800.000)
NE x Air Max
This weekend, Ajax Amsterdam young guns Justin Kluivert & Abdelhak Nouri formed part of an exclusive ‘Amsterdam on Air’ video by VOGUE Netherlands
Icardi x Air Max
- Sportmediaset - Italia 1 - Audience: 4.500.000
Icardi was highlighted on Sportmediaset as having a wonderful relationship with Nike & the AMD collaboration, being great example of that.
Sportmediaset is the sports daily news of the public TV on Italia 1 broadcast - one of the most watched public channel in Italy.
FPF x Air Max Day
FPF also joined Nike to celebrate the Air Max Day on their FB page with 3.5M followers.
This weekend, some posts have been made by Portuguese players around the Air Max Day.
Australian based football publication, Local FC, which explores the way in which football affects our lives, has launched a 6-minute documentary on The Nike Academy following the Founder’s trip to St George’s Park last year.
This week The Nike Academy traveled to face Doncaster Rovers, the game resulted in a 1-0 loss for The Academy, who created, but didn’t convert their chances.