Adobe 1-Minute Video Challenge For Queensland Schools - April 2021

in conjunction with

Thursday 22nd April, 2021

Recommended for students in Years 5 to 10

Welcome to the Adobe 1-Minute Video Challenge site. This challenge is all about working with a team of students and teachers to create a 1-minute video in a day with the use of Adobe Premiere Rush (or Premiere Pro) to help promote the United Nations Sustainable Development Goals.


Aim of this event

The aim of this event is to help students and teachers enhance and celebrate their video literacy, communication, collaboration, critical thinking, problem solving and creativity skills. All recognised internationally as vital to thrive in the future.


Proposed stucture of the day

Starting promptly at 9 AM via the above video conferencing room link

  • Welcome & introductions
  • Establish production groups
  • Overview of the UNSDG
  • Explain Video story criteria
  • Announcement of brief & secret assets

10 AM

  • Premiere RushWorkshop option

10.30 AM - 1.30 PM

  • Planning
  • Filming
  • Editing
  • Exporting

1.30 PM

Share best video from your school to Dr Tim Kitchen (kitchen@adobe.com) via WeTransfer or any other file share system

2.00 PM

Showcase session - sharing the best of the films via the above conferencing room link.



We recommend that students and teachers have a cut lunch on this day and a water bottle because there may not time to line up at the tuck-shop for food.

We also recommend that schools choose your groups and the UNSDG that your group will focus on well prior to the day so you can gather assets (still images, video content) and research your topic.

We also recommend that you learn how to us Premiere Rush before the day to save time. Note the tutorials at the end of this site and click here for some more Rush tutorials.


UN Sustainable Development Goals

In 2015, the United Nations established 17 interconnected Sustainable Development Goals that need to be achieved by 2030 to produce a better future for our globe. Each goal addresses the following global challenges:

  • Poverty
  • Inequality
  • Climate change
  • Environmental degradation
  • Peace and
  • Justice

Your team can help raise awareness of these goals by creating a 1-minute video that helps explain one of the 17 goals and what can be done to help achieve it by 2030.

Discuss with your team which one of the 17 goals you would like to focus on for your video story on. Select a goal from the list below then start planning your video story.

What to have with you

Each production group is encouraged to bring their own recording equipment as well as iPad or laptop with Premiere Rush installed. A check list of what to bring could look like this ...

  • camera/s (phone cameras are great)
  • tripod/s
  • microphone/s
  • spare batteries
  • iPad/iPhone (with Premiere Rush installed)
  • laptop (with Premiere Rush installed)
  • power supply
  • headphones
  • mouse
  • production propts
  • green screen (optional)
  • gimbal (optional)
  • a range of royalty free or original music soundtracks (no commercial music will be allowed)

Criteria for each video

  • Students need to work with a group (teachers can be included);
  • The completed video needs to be G rated;
  • All images & audio need to be either original or royalty free and appropriately credited. A great source of royalty free images is https://unsplash.com/ and https://pixabay.com/. A great source of royalty free music is https://www.bensound.com/;
  • All students need to have an Adobe release form signed by a parent or guardian and sent to Dr Tim Kitchen before the event;
  • Each video needs to have an opening title and closing credits (please only include first names in the credits)
  • Be originality
  • Be Creativity
  • Have a good story structure - effective beginning, middle & end.
  • Keep the pacing active - use of the 7 second rule (no visual edit should be longer than 7 seconds)
  • Framing - fill the screen, reduce headroom (space between top of a head and top of the frame),
  • Sound quality - effective use of the microphone (keep the mic close, audio is worth 60% of any video)
  • Music score - is the sound track suited to the clip and does it help tell the story
  • Informative - are the facts well researched
  • Message Effectiveness - is the story well communicated
  • Call to Action - does the clip create a desire in the viewer to make a change

Royalty Free resources

Note that some of these sites may be blocked by the school due to nature of some of the imagery

Advice for filmmakers

  • Give your story a structure (beginning, middle & end) so that you are telling a convincing, interesting (or entertaining) story.
  • Plan your story as much as you can before filming. Type out a script (if required) and draw a storyboard representing the structure of the story and how it will be captured.
  • 1 min seems short but you can pack a lot of content in that time.
  • Follow the 7 second rule (no visual edit should go longer than 7 seconds - preferably shorter).
  • A possible structure could look like this - Intro title 2.5 sec, opening piece to camera explaining what the UN Sustainable Development Goals are and which one is being focused on (15 sec), voice over & images outlining the chosen goal and why it is important (15 sec), voice over & images providing examples of how this goal can be achieved (15 sec), closing piece to camera summarising the importance of this goal for a sustainable future (10 sec), closing credits (2.5 sec)
  • Type out important elements of dialogue and have the talent read from a tele-prompt app or laptop screen
  • Use an external microphone (or seperate audio recording device) for any important dialogue. Audio is worth 60% of your video.
  • Use more than one camera when filming so you have different angles & frames to edit.
  • Use the rule of thirds so that the most important part of your frame is slightly to the left or right of your frame.
  • Avoid headroom, keep the top of the head at the top of the frame and fill the frame with relevant content.
  • Use a tripod or gimbal wherever possible.
  • Avoid zooming and panning, let the edits tell the story.
  • Make sure all interviewees and other talent is labeled with lower third text (use first or fake names only) including in the credits.
  • Allow time to export.

Video tutorial on Premiere Rush

Check out this video made at a previous Adobe 1min Video Challenge ...

Tips & tricks on the day ...

Created By
Tim Kitchen