we love our neighbours Thank you For getting closer to the 6 with smm

Thank you!

You came. You engaged. You got a slice.

Thanks for coming to check out the SMM 6! The SMM team loved hosting you and we hope you enjoyed taking time out of your day to hang with us.

And if we missed you - we're sorry - let us know if you want more info.

Friday's event was an example of how we connect with our client agencies. The6 roadshow was designed to spark ideas for how they can work with Star Metro Media - and the scavenger hunt is a fun, memorable way to tell our story.

After each agency roadshow we put together a newsletter similar to this, to give them a bit of a deeper dive on our offerings in case they missed something with all the games going on. That's right - we like to be fun and informative.

So, keep scrollin' to find out more info on SMM, and just as importantly to see who the lucky prize winners of the gift cards are.

SMM: We get you closer

Our brands (and we have a lot of them) get you closer to your audience. How? Well, our premium publishers with award-winning content attract an engaged and quality audience of over 20 million fans and followers across the country.

We love the 6

Now, we will admit we do have a slight love affair with Drake. However, our obsession with 6 goes far beyond this.

We own the 6

Truth is, we have a BIG impact on the Toronto market

  • Our brands reach over half of the 5.2M people that live here.
  • Did you know Toronto reps a fifth of the country's wealth? And of the wealthiest audiences/biggest consumers here, SMM reaches 75%? Seriously.
  • Toronto has more people than Vancouver, Calgary, Edmonton, and Ottawa combined. We love all Canadian cities, but you can't deny the size and influence of the Toronto Market.

We also have 6 other English markets

Heard of VECTOM? Not only are we making an impact in Toronto, we are also in 6 other Canadian English markets. And even that important French one. Not sure if you noticed, but our party soundtrack was even True North inspired, and featured artists from all of our markets. Now that is one finely curated playlist.

We tailored our "6" theme to highlight the 6 key areas where you could experiment and expand your campaign performance with us. We wanted to take the opportunity to showcase platforms and services, things we excel at and things we are excited to try (and have never done before!).

Did you have too much fun and forget what you did at each station? No worries, here's a recap.

1. Trusted Brands That Do More

At our print and experiential station, we showed you how much more print can do. And when you consider the quality of SMM brands, it’s a killer combo of creativity and credibility. Readers turn to our brands for the trusted news and info that starts the viral conversation – and that trusted environment also drives action. Nielsen’s Global Trust in Advertising Survey shows newspapers are way more likely to drive action than radio, OOH and TV program product placement.

2. Reaching Premium Canadian Audiences

So, did you get a 3-pointer? Since you visited our digital station, you know that with SMM you score a premium Canadian audience from coast to coast. On our sites and beyond, we connect your clients with the right audience at the right time in the right space. And our solutions take your executions through ideation to delivery.

3. We Are Into Numbers

Disguising data with beer pong. Genius. At the bar/beer pong station we tested your aim and knowledge. We like numbers, and we should. Our brands have BIG numbers to showcase and brag about. From inspiration to validation, we use our proprietary first-party insights along with technology and tools, like RAM and MOAT, to prove we hit your KPIs.

4. Creating Content is What We Do

Did you check out the rollercoaster vid? Whether it’s alignment or sponsorship of an existing editorial series, tailored content development for placement in our environments, or creative concepts and fulfilment for your own platforms, we have the expertise to make your message stand out. Let us help fuel the engine, create moments, draw people in, inform and convert them. Check out what else we can do here.

5. Did You Enjoy Our Touchy Subject?

Did you learn more about Toronto Star Touch? After taking time to explore the app, and some of the creative ad executions, you know that it is an engaging and fun environment with endless possibilities. We have a captive audience, who spend a lot of time per session. This is a super cost-effective way to extend your audience and a great way to play with creative messaging. Reading this on a tablet? Download the free app here.

6. We Make Getting Closer To Your Audience Look Easy

The strategic solutions team is the icing on the cake. They are smarties, have loads of big idea bling and know the ins and outs of how to execute cross-platform programs beautifully. Want proof? Here's our work. Oh and can we talk about the cupcakes? They were so good we hope you were able to have 1 (...or 4?).

No Fake Love

Once again, thank you for coming out and having FUN! We hope you discovered something about SMM you didn't already know, and that we triggered some sweet ideas that we can work with you on in the near future.


Alright, now for the extra treat. We hope you enjoyed the pizza and drinks, but let's talk giveaways. The winners of the gift cards are....

$25 Starbucks gift card

Congrats! Olya Lawryshyn and Ed Cassavoy, your next few lattes are on us!

$25 LCBO gift card

Hey, Vanessa Lindsay, Kelly Roberts, Evie Begy, and Chris Stephens you can all enjoy some adult beverages (responsibly) on us.

You are ALL winners in our books...

Now, here are some shots from the day - enjoy!

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