We tailored our "6" theme to highlight the 6 key areas where you could experiment and expand your campaign performance with us. We wanted to take the opportunity to showcase platforms and services, things we excel at and things we are excited to try (and have never done before!).
Did you have too much fun and forget what you did at each station? No worries, here's a recap.
1. Trusted Brands That Do More
At our print and experiential station, we showed you how much more print can do. And when you consider the quality of SMM brands, it’s a killer combo of creativity and credibility. Readers turn to our brands for the trusted news and info that starts the viral conversation – and that trusted environment also drives action. Nielsen’s Global Trust in Advertising Survey shows newspapers are way more likely to drive action than radio, OOH and TV program product placement.
2. Reaching Premium Canadian Audiences
So, did you get a 3-pointer? Since you visited our digital station, you know that with SMM you score a premium Canadian audience from coast to coast. On our sites and beyond, we connect your clients with the right audience at the right time in the right space. And our solutions take your executions through ideation to delivery.
3. We Are Into Numbers
Disguising data with beer pong. Genius. At the bar/beer pong station we tested your aim and knowledge. We like numbers, and we should. Our brands have BIG numbers to showcase and brag about. From inspiration to validation, we use our proprietary first-party insights along with technology and tools, like RAM and MOAT, to prove we hit your KPIs.
4. Creating Content is What We Do
Did you check out the rollercoaster vid? Whether it’s alignment or sponsorship of an existing editorial series, tailored content development for placement in our environments, or creative concepts and fulfilment for your own platforms, we have the expertise to make your message stand out. Let us help fuel the engine, create moments, draw people in, inform and convert them. Check out what else we can do here.
5. Did You Enjoy Our Touchy Subject?
Did you learn more about Toronto Star Touch? After taking time to explore the app, and some of the creative ad executions, you know that it is an engaging and fun environment with endless possibilities. We have a captive audience, who spend a lot of time per session. This is a super cost-effective way to extend your audience and a great way to play with creative messaging. Reading this on a tablet? Download the free app here.
6. We Make Getting Closer To Your Audience Look Easy
The strategic solutions team is the icing on the cake. They are smarties, have loads of big idea bling and know the ins and outs of how to execute cross-platform programs beautifully. Want proof? Here's our work. Oh and can we talk about the cupcakes? They were so good we hope you were able to have 1 (...or 4?).