At Yourdrobe, we are dedicated to and passionate about embracing a “lifestyle with no limits.” We understand the importance of craving change and the excitement that comes with something new and different. At Yourdrobe we are committed to providing the opportunity to everyone from every background the experience of having something new, easily and consistently. From the wealthiest of Beverly Hills, to the streets of Manhattan, users will have access to an unparalleled spectrum of products, of all styles and prices, offered up conveniently by people in your area.
Step 1: Activation
Create free profile
Accept terms and conditions
Step 2: Selection
Explore clothes based on distance, category, or price
Select clothes to rent and begin to contact the seller
Step 3: Meet-up
Fine a safe, public location to meet
Select a meeting place that is safe and away from your home
Step 4: Pay & Enjoy
Payment for clothing gets finalized
Wear the clothes
Step: 5: Returning
Return the clothes in a safe public area
If left unreturned, determine fines for buyer
Step 6: Review
Leave required review for the seller and the buyer
Our target market
The current mood of consumers
Consumer Tastes and Preferences
Consumers are wanting all the latest fashion trends, but because fashions are changing so rapidly they are not able to always have them because they do not want to spend all the money that it costs to buy these clothing items.
Consumers have a lot of clothing in their closets that they do not want to get rid of because of how fashion goes in cycles, and those clothes could interest someone else that may want to rent them out for a night or two.
People are doing it with cars, houses, why not clothes?
Demographics/ Life Cycles
Many millennials are putting off everything from buying a house, buying a car, and getting married, and so on. So, as many millennials are already heavily in the renting game, this will be an appealing way to look stylish and not have to invest all the money into a new wardrobe every month as styles change.
Everyone has a smart phone nowadays and they like to get their products fast. If a person can get on an app and have a fresh outfit within 15-20 minutes for a low price they are gladly going to.
People are obsessed with convenience because of how convenient a smart phone makes everything. So, getting a whole new look for the night/weekend will now be more convenient than ever,
Apps/Social media are only growing
We live in a society where people are very concerned with how they look and everyone wants to be up to date with the latest fashions. (again tying back to not wanting to spend all the money on them but the want/desire for the product is there)
There are other companies doing this but only for women’s clothing in NY and LA
No competition as of right now so it is crucial to get a move on with this (creates a sense of urgency for an investor to get in on it while its still original)
Target market is mostly college students and recent college grads who are busy spending money on their education and starting their adult life. The need and want for nice clothes is there but the money to buy them is not so having an alternate method of using up to date clothing can be a huge hit on college campuses and towns that have a lot of people ages 18-24.