Duke Blue Devils Understanding The Marketing environment

Team

DUKE UNIVERSITY BLUE DEVILS

CAMERON INDOOR STADIUM

RALEIGH, NC

BLUE DEVIL MASCOT

2016-2017 Duke Jerseys
2015 National Champions

Duke has won 5 National Championships (1991, 1992, 2001, 2010, 2015), and 19 ACC titles and regular season championships.

Competition

Brand Competitor

Brand Competitor

Category Competitor

Category Competitor

Generic Competitors

Go out for a nice meal.

Car payments.

CPI comparison between Raleigh, NC and Syracuse, NY

Raleigh, NC

  1. Rent per month (1 bedroom apartment in city centre): $1,039.60
  2. Meal for two (mid-range, 3-course): $51.70
  3. Gasoline (1 gallon): $2.16

Syracuse, NY

  1. Rent per month (1 bedroom apartment in city centre): $741.67
  2. Meal for two (mid-range, 3-course): $40.00
  3. Gasoline (1 gallon): $2.29

Technology

New NCAA review technology is changing the game eliminating missed calls that change the outcome of a game. TV's with HD replay are now at the score table at all NCAA D-1 basketball games.

LEGISLATION

Duke University school law affected multiple layers last year including Rodney Hood who was expelled after breaking school rules.

SocioDemographic

Duke men's basketball breast cancer awareness night.

Credits:

Created with images by Pexels - "food restaurant meat" • MikeBird - "sports car vehicle transportation"

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