1. Appeal - a quality that causes people to like someone or something
2. Ethos - The creditably to someone or something.
3. Pathos - A quality that evokes pity or sadness.
4. Logos - Appeal to logic
5. Scare Tactics - a strategy intended to manipulate public opinion about a particular issue by arousing fear or alarm.
6. Anaphora - The repetitions of words or phrases.
7. Patriotism - Supporter of its country
8. Sarcasm - Use of irony to mock or persuade someone.
9. Rhetoric - A way and language of persuading people with techniques
10. Persuasion - Persuading someone or getting persuaded into believe in something
11. Rhetorical question - A question to the audience that doesn't require a answer.
12. Connotative - The feeling a word creates, not the denotative meaning.
13. Denotative - The dictionary meaning of a word.
14. Figurative language - Language that uses words and expressions that is different from the actual literal meaning.
15. Loaded Language - Way to appeal audience by using stereotypes or emotion
16. Explicit language - stated and in detail, leaving nothing for confusion or doubt.
17. Implicit language - Implying but not fully expressing.
18. Allusion - Figure of speech that makes a reference to famous things like people, places, and events
19. Tone - The attitude of how the wrote writes about the subject or about the audience.