Connecting Global Brands with Today's Modern Woman

The Business of Her…a new roadmap helping organizations connect successfully with decision makers in today’s dynamic and busy business landscape. TBOH is a strategic communications and new media agency focused on successful programs to enhance brand engagement with smart, savvy women.

Organizations know the modern woman and decision maker is smart, tech savvy, strong and passionate. From artists to activists, entrepreneurs, CEOs, nontraditional thinkers and businesswomen – many have shattered glass ceilings in every sector. These women are redefining pathways and reimagining new ways of working and living. They are also master multi-taskers with many roles – executive, mom, wife, partner, daughter, sister, friend, boss, mentor, social coordinator, and more.

With over 30 years of experience from PR to marketing, branding and digital media for industry leaders and global stars, Gita Mirchandani, principal of her namesake firm, has been working on programs focused on decision-makers, CEOs and influencers around the world. As the off shoot of Gita PR, TBOH was created to help organizations develop effective, bespoke programs based on authentic communication with women while honoring their influence and feminine spirit at home, in the office and in their communities while driving meaningful change.

Understanding and connecting with the modern woman and decision maker is key to optimizing success in today’s global marketplace…and of course, it’s all about her!

Her Influence: What the stats show

  • Women held 51.1% of management, professional and related positions
  • Women currently hold 20 (or 4.0%) CEO positions at S&P 500 companies
  • 61% of all mothers with children under the age of three are in the labor force
  • Women make more than 80% of all consumer purchasing decisions
  • Consulting firm A.T. Kearney estimates that women determine 80% of consumption, purchase 60% of all cars and own 40% of all stocks


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