How did we get here?
At the end of 2015 and through 2016, there was much discussion about a new name and what it should be. Stakeholders were included and the needs of the department were weighed against making a change. After some time, it was determined that we did, in fact, need a new name, logo and public identity.
It was also important to find a name that included the S.U.D. and Mental Health "sides of the house" with one title. A name that included not only the healing of mental health issues, but of substance use issues, and that provides people with a more "comprehensive" understanding of what we do. Helping individuals recover from their issues, no matter what they be, certainly since mental health and substance use issues often go hand in hand in one way or another.
We believe we found that name with Behavioral Health and Recovery Services. By using a term like Behavioral Health, we are not labeling ourselves as "Mental Health" or "Substance Use" alone. We are including any of these things that can effect the "Human Condition" for the worse. We treat people, not conditions. By including recovery in the title, we illustrate that we are here to help others recover. To overcome what "ails" them together.
Why a new logo?
Well, simply put, the old logo needed an update. As we change the name of the department, we want to have a logo that better represents what that name means. We also wanted a logo that was more practical for use in the many applications of today. A logo that would work as well in TV and social media as it does in print, etc.
The new logo was designed with healing and recovery in mind.
It is meant to represent whole person care. The leaves effectively surround the person (our clients) with hope, life, and the prospect of recovery (as is stated in our mission, vision and values). These things are essential to all we do. There is an element of practicality in the new design as well. The leaves help to change a round shape into something more rectangular or triangular. By doing this, we increase the amount of applications where this can be used. It also helps the logo stand out among others.
In the future, we hope this logo will:
- Be able to build a caring brand.
- Remain professional in it’s application.
- Become so recognizable that one day we will only need to use the icon portion of the logo.
What does this mean to you?
As a provider or partner of Behavioral Health and Recovery Services, the switch should be fairly seamless. Our services will not change, we will just be going by a new name and making some cosmetic changes. This includes a new logo, new letterhead, and new business cards for our staff just to name a few. We hope that the information in this communication will help you to become an "agent of change" for our department. Through everyone's help and outreach, we can make this transition clear and simple to our clients and the community.