Providers & Partners Guide to Behavioral Health and Recovery Services Name Switch

We're changing our name!

By now, you may have heard that Kern County Mental Health is becoming Behavioral Health and Recovery Services. This toolkit will explain our reasons for the changes and help you with some key information as a community partner.

Because RECOVERY is what we do.

How did we get here?

At the end of 2015 and through 2016, there was much discussion about a new name and what it should be. Stakeholders were included and the needs of the department were weighed against making a change. After some time, it was determined that we did, in fact, need a new name, logo and public identity.

It was also important to find a name that included the S.U.D. and Mental Health "sides of the house" with one title. A name that included not only the healing of mental health issues, but of substance use issues, and that provides people with a more "comprehensive" understanding of what we do. Helping individuals recover from their issues, no matter what they be, certainly since mental health and substance use issues often go hand in hand in one way or another.

We believe we found that name with Behavioral Health and Recovery Services. By using a term like Behavioral Health, we are not labeling ourselves as "Mental Health" or "Substance Use" alone. We are including any of these things that can effect the "Human Condition" for the worse. We treat people, not conditions. By including recovery in the title, we illustrate that we are here to help others recover. To overcome what "ails" them together.

Why a new logo?

Well, simply put, the old logo needed an update. As we change the name of the department, we want to have a logo that better represents what that name means. We also wanted a logo that was more practical for use in the many applications of today. A logo that would work as well in TV and social media as it does in print, etc.

The new logo was designed with healing and recovery in mind.

It is meant to represent whole person care. The leaves effectively surround the person (our clients) with hope, life, and the prospect of recovery (as is stated in our mission, vision and values). These things are essential to all we do. There is an element of practicality in the new design as well. The leaves help to change a round shape into something more rectangular or triangular. By doing this, we increase the amount of applications where this can be used. It also helps the logo stand out among others.

In the future, we hope this logo will:

  • Be able to build a caring brand.
  • Remain professional in it’s application.
  • Become so recognizable that one day we will only need to use the icon portion of the logo.

What does this mean to you?

As a provider or partner of Behavioral Health and Recovery Services, the switch should be fairly seamless. Our services will not change, we will just be going by a new name and making some cosmetic changes. This includes a new logo, new letterhead, and new business cards for our staff just to name a few. We hope that the information in this communication will help you to become an "agent of change" for our department. Through everyone's help and outreach, we can make this transition clear and simple to our clients and the community.

What's in a logo? Well, a lot of thought was put into this one.
Conceptual Design: Employee entrance at Commonwealth
You should start to see a large amount of promotional material hit local media and social media beginning in April. below is an example of our commercial approach to start.

Our goal is to introduce our new name to the community with high frequency media schedules and a simple message. "We're here to help people get better, no matter who they are". We will slowly refine and further define our message as we move further into the future and introduce new stories about our department to the public. We will also begin using social media to help in "getting the word out" to the public about who and what we are (see below).

Please FOLLOW, LIKE and SHARE our social media sites :)
WE WOULD LOVE FOR EVERY EMPLOYEE TO FOLLOW, LIKE AND SHARE ALL OF OUR SOCIAL MEDIA PAGES SO WE START WITH THE BIGGEST BASE POSSIBLE TO GET OUR WORD OUT TO THE COMMUNITY.

(Don't worry, these pages will be kept light and used for information purposes only. We will not use them to take stands on issues or for treatment purposes of any kind).

New Website Address

Starting on March 15th, you can access our web site at it's new address www.KernBHRS.org

Our current web address (www.KernMentalHealth.org) will remain active to avoid confusion. People can access the site by either address, but all promotional materials, business cards, stationary, etc. will list the KernBHRS.org address starting on the 15th.

What if someone asks about the name change?

If someone from the media comes into one of your sites or calls you direct in your office with questions about the name change to Behavioral Health and Recovery Services, or more general questions about our services or programs, you should redirect them to Roger Perez in the BHRS Public Information Office. He can be reached at 868-6807.

In fact, as a matter of policy, you should direct ANY media inquiries about Behavioral Health and Recovery Services programs, clients, or services to the public information officer (PIO). The PIO will facilitate the requests of the media and arrange for appropriate response and contact according to the communication goals of the department.

If someone fromthe public asks about us or our name change:

You can certainly discuss our new name with clients and other members of the public.

REMEMBER TO KEEP IT SIMPLE... FIRST OF ALL, EXPLAIN THAT WE ARE CHANGING OUR NAME AND LOGO, NOT CHANGING WHO WE ARE OR WHAT WE DO. Our services will remain the same. WE simply WANT TO MAKE IT EASIER FOR PEOPLE WITH BEHAVIORAL HEALTH CONDITIONS or substance use issues TO FIND THE CARE THEY NEED SO WE ARE MAKING OUR LOOK MORE DISTINCT AND RECOGNIZABLE.
THE NAME CHANGE MORE CLEARLY SHOWS THAT WE ARE ABOUT BOTH BEHAVIORAL HEALTH CONDITIONS - MENTAL ILLNESS AND SUBSTANCE USE DISORDERS, NOT JUST MENTAL HEALTH AS OUR FORMER NAME IMPLIED.

Emphasis for us remains on recovery and support. Our end goal is to help improve the quality of life for persons with behavioral health conditions. Recovery is so essential to what we do that it belongs in our name.

Of course, if you are not sure about what to say, you can always redirect questions about the switch to the BHRS PIO office for more information.

Timeline Update

The switch date is Wednesday, March 15. Please begin referring to our department only as Behavioral Health and Recovery Services at that time.
Conceptual design of new signage - Stockdale Office

Thank you for being our partner!

Thank you for taking the time to read our "Switch Toolkit". We appreciate your partnership and look forward to continuing to serve the community together as we start our next chapter as Behavioral Health and Recovery Services. Please feel free to contact us with any questions you may have.

If you have any questions, feel free to contact me by e-mail at rogperez@KernBHRS.org

Created By
Roger Perez
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