5. Make sure all your digital marketing works together
When developing your digital marketing strategy, make sure you’re plan is designed to reach precise business goals and align your marketing efforts to work together to achieve those goals. The key to succeeding online is establishing a powerful, consistent presence on the specific channels that have the best chance of reaching your customers.
Think about it, in the printed world, you wouldn't pay to have ads that say one thing, a billboard that says something completely different, and mail postcards with a message that doesn't match anything else. It works the same way online -- don't just create a website or a Facebook page just for the sake of building a page, filled with disconnected content – you need to develop a unified campaign.
It's not a groundbreaking concept... it's little things like having your social media linked to your website, and bigger things like ensuring that those great reviews we discussed appear on your website and your Facebook page.
Frankly, most small business owners should consider hiring a professional agency (yes, like Hibu) to do it for you. Because once you choose a goal, and develop a marketing plan, and align all the components to work in sync -- then you have to figure out where and how you can best target your audience. And that's not all, then you need to track the results for each component, change the creative and the targeting, and test it again. It's a lot to do while you're also focusing on running your business.
5 simple steps to a more successful 2017
If you set yourself a goal to accomplish these five New Year's resolutions there's a very good chance that your 2017 digital marketing results will far surpass what you saw in 2016.
Here's to a happy, healthy and prosperous 2017.
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Sources: Ny Times; SearchEngineLand.com;