"The idea of developing a more modern look for our logo and branding system grew out of the first MIAA strategic plan that was completed last year. The process was inclusive of administrators, staffs, coaches and student-athletes being led by the very creative expertise of Skye Dillon and his team at SDS.
"Skye listened from the very start to find out what makes the MIAA distinct, and the end result nailed it. Our new brand identity is really something special that draws from our region and sets us apart from all other collegiate conference looks. I am so excited to begin using our new visual identity."
- Penny Allen-Cook, MIAA Commissioner
The following components express the MIAA brand narrative:
MIAA - With over a century of equity in this moniker, the title ‘MIAA’ will continue to be the foundation of the brand as its primary messaging. A revised slogan, ‘America’s First Conference’, functions in a complementary role, leveraging this distinct trait among all of the NCAA.
MICHIGAN - As the only Division III conference in the state and the home of its original membership, Michigan represents the roots of the league. In the marks, its thin-line silhouette draws inspiration from similar graphics utilized in the MIAA’s past and is intentionally open at its base as a nod of inclusivity to Saint Mary’s and Trine, both located in northern Indiana.
GREAT LAKES - While Michigan speaks to the MIAA’s origin, the Great Lakes region is symbolic of its broader vision of influence. This iconic shape is intended to attract prospective student-athletes in Michigan’s neighboring states and present the MIAA through a more national lens. Logo iterations with and without the Great Lakes give the system inherent flexibility to accommodate various application needs.
"The MIAA brand is as timeless as it gets, truly 'The First'. I commend Penny for her incredible vision, for both this project as well as the league as a whole, and each MIAA member for their dedication throughout the creative process. This was a complete team effort, emblematic of what makes this conference so special."
- Skye Dillon, SDS Founder