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HEAD OF THE CHARLES REGATTA October 23-24, 2021 | 400,000 Spectators | 11,000 Competitors | 2,000 Volunteers

A WORLD-CLASS HISTORIC EVENT

  • Head Of The Charles is the world's largest two day rowing regatta, founded in 1965
  • Supported by Governor Charlie Baker and Boston Mayor Martin Walsh
  • One of New England's top 3 attended annual events (Boston Marathon & Fourth of July Concert)
400,000 spectators throughout Regatta weekend
11,000 competitors from 25+ countries
2,000 volunteers over 3 days

OPPORTUNITY AWAITS

3 Miles of Venues along the historic 4,702 meter race course

Weld Exhibition at the midpoint of the race course - Experiential Marketing, Display & Product Sampling
Retail Sales at the Attager Row: Rowing & Fitness Expo at the Finish Line and main athlete staging area

Weld Exhibition

THE HOME OF EXPERIENTIAL

  • The can't miss stop of any national tour in the fourth quarter
  • Highest foot traffic venue at the Regatta
  • 100,000 attendees per day on Saturday & Sunday
LaCroix Sparkling Water sampled 20,000 units during the weekend
  • Space available from 10' x 10' to parking for multiple 18-wheelers

Attager Row: Rowing & Fitness Expo

THE RETAIL SALES DESTINATION

  • 3-day sales destination near the race course Finish Line
  • Home to athlete staging, registration, awards and more
  • 45+ rowing product manufacturers in addition to corporate sponsors
Brooks Brothers annually sold over $250,000 of co-branded merchandise for 10 years
  • 75,000 visitors per day
  • Primary demographics consists of athletes, parents and alumni

TURN-KEY ACTIVATION WITH THE HOCR

What does the HOCR provide?

  • Dedicated Account Manager with access to Sponsorship Portal to ensure smooth activation
  • Dedicated Site Managers from on-site check in through departure
  • Access to on-site generator electricity, provided at cost
  • Supply parking directly behind footprint
  • 10' x 10' and 10' x 20' frame tents (and larger) provided at cost with flooring and carpeting options
  • Signage design, production & installation provided at cost

Other Venues & Opportunities

  • Reunion Village - alumni beer garden with 4,000 weekend attendees
  • Regatta Broadcast - online event presentation with over 150,000 viewers
  • FALS Bar - competitor relaxation area for 2,000 daily guests
  • Eliot Bridge Enclosure - ticked hospitality tent for 400 guests per day
  • Directors' Tent - premier VIP experience for 400 guests per day

HEAD OF THE CHARLES

OCTOBER 23-24, 2021

LEARN MORE AT hocr.org

Fore more information please contact:

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