Prince event ft. Miriam Zesler September 23rd, 2017 - an Atlantic Link case story

In collaboration with Bloomington and AIR FRANCE, KLM & DELTA, Discover America Denmark invited the Danish travel trade to an amazing night in the spirit of music legend Prince.

The Danish journalist from TV2, Miriam Zesler, shared her enormous knowledge and passion for Prince on this night. Prince was an American singer-songwriter, actor, multi-instrumentalist, philanthropist, dancer and record producer. He was a musical innovator who was known for his eclectic work, flamboyant stage presence, extravagant dress and makeup, and wide vocal range.

Left: Jens Vestergaard, KLM, Miriam Zesler and Karin Gert Nielsen, Discover America Denmark

The event was held at beautiful, open-space facilities at IDA Mødecenter in the heart of Copenhagen. The guests were served light canapés while listening to Prince's famous songs.

What most people might not know is that Prince was born in Minneapolis, Minnesota. Prince and Atlantic Link's client, Bloomington/Mall of America, were therefore a perfect match. Miriam Zesler was able to connect the dots and thereby equally entertain and teach the Danish travel trade about the destination.

One lucky winner could take home the grand prize of the night: a complete stay for two people to Bloomington, Minnesota - including flight tickets to Minneapolis with KLM/Air France/Delta, overnight stay, VIP Paisley Park Tour and a 3-day adventure pass.

From left: Christian Dottorini from KLM/Air France/Delta, winner Mogens Gislinge from Profil Rejser, Karin Gert Nielsen from Discover America Denmark and Miriam Zesler.

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