Our tea industry has witnessed a significant growth within these past several years. People young and old enjoy the warm beverage and further consume the popular drink in order to help fight harmful health conditions. Looking specifically at our Industry in England, our flavours vary between fruit and herbal teas which have shown positivity, in terms of the increase in sales. In 2016, there was an increase of 35% in sales, compared to in 2012 there was only an increase of 15% since the year of 2009. Furthermore the average cost for a tea bag is around 2p but consumers have been willing to pay around 10 times more for speciality black teabags, coming from the most exotic countries of the world, which were one of the many factors that contributed to higher sales.
Increasing the demand for hot beverages at low prices dramatically fuel the growth of the tea market across different regions of the world. Our tea is specifically sold across many channels among the key drivers behind the growth of the market. Supermarkets and convenience stores have become more popular channels then retailers or general merchandises, where the demand from consumers has been higher then ever before. Supermarkets will probably dominate all the channels by 2020.
Furthermore, we strive for a higher increase in sales as years go by and specifically want to focus on increasing our options, as more consumers will be looking for more health and wellness products. We strive for both quality and the power of quantity, avoiding the aspect of price, as that is not what matters most to us. We want to bring people joy in all of the 80 countries we operate in, leaving a smile on everyones faces.