Golden State Warriors UNDERSTANDING MARKETING

Golden State Warriors

TEAM

The Golden State Warriors are an American professional basketball team based in Oakland, California. The Warriors compete in the National Basketball Association as a member club of the league's Western Conference Pacific Division. Warriors are listed as third most Valuable Organization in NBA.

Mascot- Thunder
Golden State Jerseys

The Warriors began in Philadelphia in 1946. In 1962, the franchise was relocated to San Francisco, California and became known as the San Francisco Warriors until 1971, when its name was changed to the current Golden State Warriors. 1947,1956, 1975, The Warriors won their 3 championships.

Team Roster

2016-17 Record: 47-9

Economic Factors Average CPI'S- Oakland CA: Domestic Beer $5.50 Miami FL: Domestic Beer $4.00 Oakland CA: Taxi (1 mile) $4.14 Miami FL: $4.00 Oakland CA: Pack of Cigerattes (Malburo) $6.50 Miami FL: $6.00

http://www.nba.com/warriors/news/dleague-attendance-record Technology Use: Scoreboards and Tracking Cameras

Technology in Basketball - the NBA uses replay vision to review 'last touch' decisions in the final two minutes of games, and also to determine whether players release the ball before the shot clock expires.

Last Touch

Brand Competitors:

Los Angeles Clippers one of biggest competitors.
Cleveland Cavaliers one of biggest competitors.
  • Category Competitors: California Golden Bears Football, Beyoncé Concert.
California Golden Bears
Beyoncé Concert
  • Generic Competitors: Food and Clothes
Food
Clothes

Legislation- NBA rulebook helps make questionable calls.

Social Demographic: Women's National Basketball Association, gets Women to play NBA basketball like the Men.

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