MANUEL FERNANDEZ, MARCO CREMASCOLI, MARIA ALEJANDRA CARIPIDIS, FAHD SANA ULLAH
WHAT'S TESLA ?
Tesla is an electric car and power-train designer, developer, manufacturer and distributor.. Tesla's name comes from the electrical engineer and physicist Nikola Tesla and it was first created to accelerate the transition towards sustainable transportation.
The original target of Tesla the upper class business executives and other who were looking for a high-end luxury car. Focused on Tesla Roadster = 100k
The current customer of Tesla are successful business executives and entrepreneurs, that are tech savvy and green friendly. Focused on Model S = 70k
The target market for Tesla is now the people from mid 20's to early 40's integrated in the middle class working adults. Mainly focused on the Model 3 = 30k
The company conducts business in North America, Asia and Europe. It became the number one company in Germany's competitive electromobility sector. Beating homegrown firms such as Volkswagen, BMW and Mercedes.