Motion Graphics can be digital footage or animation create the illusion of movement or motion. These tend to be used with audio and can be used on a majority of multimedia products.
First Example - Assassins Creed (2017) - Motion Graphics Reel
This Video is a motion graphics Reel for the Assassin's Creed Movie (2017), The video was uploaded by Ash Thorp, Who made these and worked on the movie. She has also worked on Call Of Duty: Infinite Warfare (Video Game), Person Of Interests (TV Show) and XMEN: First Class (Film)
The video shows a lot of digital effects, that are Monochromatic in colour, but extremely advanced in shape, motion and fluidity. The graphics themselves have many different forms, including geometric rectangles (similar to bar codes) and simple lines that change form in certain familiar shapes and objects. All of the meaning behind these designs are directly related to the film and the story. There is no colour because it is meant to represent the design and development of the "Animus". These designs have been purposely made complex to represent the complexity and intricacy of the machinery and maybe even the plot at some points. The graphics make me more curious personally and it also makes me feel somewhat content. This is because the video is cut together and it looks like a production line. It makes me content when things are working as they should be.
The graphics works for what it was designed for, extremely well in fact to bring the feel of the Assassin's Creed universe onto the big screen. I feel it reached it's intended audience and must have in some capacity, otherwise it would of been denied by studio. It could of been improved by adding a few more references to the games, because I played them and would understand them. I would also broaden the audience of these graphics. As a film it needs to target and interest film fanatics as well as fans of the games, so maybe they need to adapt these graphics to allow new audiences to make sense of them.
Second Example - Bakemonongatarai Opening 1
This is an opening title video for the anime 'Bakemonogatarai'. It shows a simple stapler graphic stapling and leaving a path of staples. The graphic changes colours every scene change and has a steady pace to it through out the video. It uses mainly primary colours (Red, yellow) through out and contrasts really well with the grey scale background. I wouldn't say the motion is fluid, because of the fact it places an individual staple each time it shuts, which does kind of halt its fluidity because it's leaving behind a physical object or fragment. In some transitions it shows 'Shaky' text, which most definitely correlates with the music played. The graphic is also integrated into the video, as it goes behind certain aspects, like buildings and towers.
The Graphics have been made to fit with the song and is also themed with the anime itself. The motion of the graphic has been made to almost fit with the beat of the song. I think primary colours were picked, because they are the most eye catching and recognizable colours of them all. I also think its because a majority of them contrast extremely well on a grey scale background. I feel very relaxed whenever I view this animation. This is because it has one primary focus, which is mostly the stapler. If you understand the character and the story behind the anime, the graphic definitely works as intended. I feel it also reaches its intended audience because of its standard anime conventions. I feel it could be improved by physically reflecting some of the character traits of the character its representing, but that might also be reflected in the music.
Final Example - Porter Robinson - Flicker (Official Video)
This is a Music Video for Porter Robinson's song Flicker and I feel it may be the strongest example. It was directed by Adam Goodall, produced by Targa Sahyoun and the VFX were by Adam Petke. Adam would be our main focus as he was in charge of the motion graphics. Adam is part Coyote Post, a large scale VFX development company. They have made motion graphics for brand Giants such as Nike, Doritos, Dell, Ebay and even American internet provider Comcast.
The video is taken from a passengers perspective, while travelling on a train through Japanese countryside and city-scapes. The graphics start appearing turning a regular old train journey into a kind of drug trip. They colours change depending on the beat and so do the shapes and forms of the graphics. A lot of geometric shapes are used like squares, cubes, circles and spheres. They use a lot of pixelation on some the graphics, which gives them texture. The movement is very fluid because of the beat of the song its has to match up with.
I like to think the meaning behind the graphics is meant to represent the media focused side of Japan. It is one of the most technologically advanced countries in the world and I feel this video, literally in a way, shows us Japans crazy, media influenced and creative crazy side bursting out of its seams. I feel kind of amazed and overwhelmed when I watch it. It makes me wonder how they came up with the idea, and what an amazing representation it is. I become very relaxed whenever I listen to the song and very happy when I watch the video.
There's no doubt in me that this video definitely works for its purpose. I think it works TOO well for its purpose, seeing as when I watch the video, I unconsciously ignore the music. I think it has reaches it target audience very well and matches up with the style of his other songs too. I don't know if it would improve it though, I would of liked some character and maybe a story for the graphics or even the train ride.